Worm's-eye view of the base of the advertising mast at the Stockholm Exhibition of 1930 showing a clock and neon lettering designed by Sigurd Lewerentz, Stockholm

People:

Unknown (photographer)
Erik Gunnar Asplund (exhibition designer)
Sigurd Lewerentz (architect)
Sigurd Lewerentz (designer)
Erik Gunnar Asplund (architect)
Erik Gunnar Asplund (archive creator)

Title:

Worm's-eye view of the base of the advertising mast at the Stockholm Exhibition of 1930 showing a clock and neon lettering designed by Sigurd Lewerentz, Stockholm

Date:

1930

Form:
photographs

Quantity / Object type:
1 photograph(s)

Technique and media:

Gelatin silver print

Dimensions:

comp.: 11.5 x 9.1 cm sheet: 11.9 x 9.1 cm

Reference number:

PH1988:0099

Point of View:

exterior view
worm's-eye view

Inscription:

imprinted - in the image, u.c. to c.: " L / DE / 4 STORA [characters vertical] / UJ / AA / Hela / Särden / HUSMODERN / LÄKEROL / [illeg.] / [illeg.] / RADIO [illeg.] / LAMPOR / ARMATUR / MAZETTI" [on advertising mast]; and l.c. to l.r.: "BESOK BRUNKEBERGSMAGASINET / PHILIPS [illeg.]" [on building façade] inscribed and numbered - by an unknown hand, in graphite, on the print, verso, u.l.: "2163" [sideways; possibly neg. no.]; and c. to l.c.: "GA84.241" [sideways]

Location:

Stockholm Sweden

Subject:

architecture
temporary architecture
exhibition design

Subject Descriptive Terms:

base (object component)
clock
neon lettering (layout features)

Credit line:
Collection Centre Canadien d'Architecture/
Canadian Centre for Architecture, Montréal

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