Worm's-eye view of the base of the advertising mast at the Stockholm Exhibition of 1930 showing a clock and neon lettering designed by Sigurd Lewerentz, Stockholm

People:

C.G. Rosenberg (photographer)
Sigurd Lewerentz (architect)
Erik Gunnar Asplund (exhibition designer)
Erik Gunnar Asplund (architect)
Sigurd Lewerentz (designer)
Erik Gunnar Asplund (archive creator)

Title:

Worm's-eye view of the base of the advertising mast at the Stockholm Exhibition of 1930 showing a clock and neon lettering designed by Sigurd Lewerentz, Stockholm

Date:

1930

Form:
photographs

Quantity / Object type:
1 photograph(s)

Technique and media:

Gelatin silver print

Dimensions:

comp.: 39.8 x 30.0 cm

Reference number:

PH1988:0145

Point of View:

exterior view
worm's-eye view

Inscription:

imprinted - in the image, u.c. to c.: "L / DE / 4 STORA [characters vertical] / UJ / AA / Hela / Särden / HUSMODERN / LÄKEROL / Röda Sigillets / [illeg.] / RADIO PHILIPS [characters vertical] / LAMPOR / ARMATUR / MAZETTI " [on advertising mast]; and l.c. to l.r.: "BESOK BRUNKEBERGSMAGASINET PHILIPS" [on building façade] inscribed, dated and numbered - by an unknown hands, in pen and black ink, on the print, l.l.: "C.G. Rosenberg 1930"; and in graphite, on the print, l.r.: "28" [circled] inscribed - by an unknown hand, in graphite, on the print, verso, u.l.: "6."; u.r.: "2163" [possibly neg. no.]; l.l.: "GA84.234"; and in pen and black ink, l.r.: "Gehört zu: Arkitekt Hans Asplund / Birger Jarlsgatan 44 / Stockholm Ö, Schweden / Belongs to:" [inscribed sideways within a rectangle]

Location:

Stockholm Sweden

Subject:

architecture
temporary architecture
exhibition design

Subject Descriptive Terms:

base (object component)
clock
neon lettering (layout features)

Credit line:
Collection Centre Canadien d'Architecture/
Canadian Centre for Architecture, Montréal

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