Main entry:

Shamberg, Michael.

Title & Author:

Guerrilla television [by Michael Shamberg and Raindance Corporation.

Edition:

1st ed.

Publication:

New York, Holt, Rinehart and Winston, 1971.

Description:

108 pages : illustrations ; 29 cm

Notes:
Process notes -- Meta-manual. Media America ; From product to process ; Techno-evolution ; Media evolution ; Information structures ; Information as energy ; Survival modeling ; The epistemology of dope ; Schools ; Information morphology ; Context ; The death of politics ; The general market ; Broadcast television and general systems ; An information economy -- Manual. 1. Guerrilla television ; Some theory ; People -- 2. Tools. The porta-pak ; What to consider when buying a porta-pak ; How to build a porta-pak support system ; Videotape versus film -- 3. How to bankrupt broadcast television. Tactics ; Anti-ads ; Screen-within-a-screen ; Information collages ; Still-frame and slow-motion ; Play with political ads ; Debunk the myth of prime time ; Build up a public affairs archive ; Electronically distort the video image -- 4. You are information. Kids making their own TV ; Self-processing ; Collective processing ; Street television ; Video environments -- 5. Community video. Set up a storefront theater ; Use the master antenna in apartment buildings ; Mobile showings ; Programs and programming ; Playback environments ; Video festivals -- 6. Videotape as an analytic tool. Decode bureaucratic structures ; Multi-monitor juxtapositions ; Analyze behavior ; Video games ; Videotape in therapy ; Institutional tape -- 7. Networking: Videocassettes and cable television. Videocassettes ; Cable television -- 8. Economic support systems. Video tool-up ; Ongoing support -- 9. Cybernetic strategies and services. A media bus ; A cultural data bank.
Also issued online.

Summary:

This book presents ways to break the stranglehold of broadcast television on the American mind by using low-cost portable video-tape cameras, video cassettes, and cable television to design alternative television networks that favor portability and decentralization. The author's contention is that politics are obsolete and that information tools and tactics are a more powerful means of social change. To achieve true democracy, the author suggests that we develop a sense of media ecology in what he calls "media America," or the information environment. This is the first manual or how-to book for new media tools.

ISBN:

0030867142
9780030867149
0030867355 (pbk.)
9780030867354 (pbk.)

Subject:

Television broadcasting United States.
Television broadcasting Social aspects United States.
Wire broadcasting United States.
Télédiffusion États-Unis.
Télévision États-Unis.
Télévision Aspect social États-Unis.
Wire broadcasting
Television broadcasting Social aspects
Television broadcasting
United States

Added entries:

Raindance Corporation.

Holdings:

Location: Library main 301447
Call No.: BIB 247634
Status: Available