Main entry:

Venturi, Robert.

Title & Author:

Learning from Las Vegas : the forgotten symbolism of architectural form / Robert Venturi, Denise Scott Brown, Steven Izenour.

Edition:

Rev. ed.

Publication:

Cambridge, Mass. : MIT Press, ©1977.

Description:

xvii, 192 pages : illustrations ; 24 cm

Notes:
Originally published in 1972 as Learning from Las Vegas.
Includes bibliographical references (pages 167-189).
Preface to the first edition -- Preface to the revised edition -- Part I. A significance for A & P parking lots, or learning from Las Vegas -- A significance for A & P parking lots, or learning from Las Vegas -- Commercial values and commercial methods -- Billboards are almost right -- Architecture as space -- Architecture as symbol -- Symbol in space before form in space : Las Vegas as a communication system -- The architecture of persuasion -- Vast space in the historical tradition and at the A & P -- From Rome to Las Vegas -- Maps of Las Vegas -- Main street and the Strip -- System and order on the Strip -- Change and permanence on the Strip -- The architecture of the Strip -- The interior oasis -- Las Vegas lighting -- Architectural monumentality and the big low space -- Las Vegas styles -- Las Vegas signs -- Inclusion and the difficult order -- Image of Las Vegas : inclusion and allusion in architecture -- Studio notes -- Part II. Ugly and ordinary architecture, or the decorated shed -- Some definitions using the comparative method -- The duck and the decorated shed -- Decoration on the shed -- Explicit and implicit associations -- Heroic and original, or ugly and ordinary -- Ornament : signs and symbols, denotation and connotation, heraldry and physiognomy, meaning and expression -- Is boring architecture interesting? -- Historical and other precedents : towards an old architecture -- Historical symbolism and modern architecture -- The cathedral as duck and shed -- Symbolic evolution in Las Vegas -- The Renaissance and the decorated shed -- Nineteenth-century eclecticism -- Modern ornament -- Ornament and interior space -- The Las Vegas strip -- Urban sprawl and the megastructure -- Theory of ugly and ordinary and related and contrary theories -- Origins and further definition of ugly and ordinary -- Ugly and ordinary as symbol and style -- Against ducks, or ugly and ordinary over heroic and original, or think little -- Theories of symbolism and association in architecture -- Firmness + commodity [does not] = delight : modern architecture and the industrial vernacular -- Industrial iconography -- Industrial styling and the cubist model -- Symbolism unadmitted -- From La Tourette to Neiman-Marcus -- Slavish formalism and articulated expressionism -- Articulation as ornament -- Space as God -- Meagstructures and design control -- Misplaced technological zeal -- Which technological revolution? -- Preindustrial imagery for a postindustrial era -- From La Tourette to Levitown -- Silent-white-majority architecture -- Social architecture and symbolism -- High-design architecture -- Summary -- Appendix. On design review boards and fine arts commissions.
Dust jacket.

Exhibitions:

Exhibited: "Les enseignements de ... Ruscha et Venturi Scott Brown, 1962-1977 = Learning from ... Ruscha and Venturi Scott Brown, 1962-1977", Centre canadien d'architecture, Mar. 31-June 6, 2004.

Summary:

Surveys the architecture of the Las Vegas Strip and examines the role of urban sprawl, advertising, and commercial iconography in contemporary building design.

Resources:
Table of contents
Table of contents

ISBN:

0262220202
9780262220200
026272006X (pbk.)
9780262720069 (pbk.)

Subject:

Architecture Nevada Las Vegas.
Symbolism in architecture.
Symbolisme dans l'architecture.
Symbolisme en architecture.
Architecture.
Architektur
Städtebau
Bouwkunst.
Symboliek.
Theorie.
Lintbebouwing.
Architecture Las Vegas (Nev.)
Las Vegas (Nev.)
USA.
Nevada Las Vegas.
Las Vegas, Nev.
architectuur
architecture
theorie
theory
esthetische waarde
aesthetic value
vs
usa
Architecture (General)
Architectuur (algemeen)

Added entries:

Scott Brown, Denise, 1931- author.
Izenour, Steven, author.
Scott Brown, Denise, 1931-
Izenour, Steven

Holdings:

Location: Library main 199314
Call No.: NA44.V469.A35 1977
Status: Available