Main entry:

Sutnar, Ladislav, author.

Title & Author:

Visual design in action : principles, purposes.

Publication:

[New York] : [Hastings House], [1961]

Description:

1 volume (unpaged) : illustrations (some color) ; 32 cm

Notes:
Preface by Mildred Constantine.
The new typography's expanding future -- Principles of contemporary information design -- New needs demand new means -- Rejection of the traditional as well as "modernistic" -- Background of contemporary design -- Principles of contemporary information design -- The new typography in the USA -- Future advances in graphic design -- Principles and attributes -- What is visual interest? -- What is visual simplicity? -- What is visual continuity? -- US information design process -- Strength in visual unity: the new concept of the coroporate image -- Slogan-symbols -- Consumer advertising: factual presentations with emotional appeal -- Business paper advertising: hard-hitting ads with simple design elements -- Direct mail: many new design opportunities -- Industrial catalogs: the visual unit design -- Industrial catalogs: the cover designs -- Industrial information system design -- Cataloging for a chain department store -- Public relations: the need for new design -- The need for new technical publications design -- Trade shows: another force of visual selling -- Store display: another force of visual selling -- Point-of-sale design for prestige -- Design for education: toys for children -- Magazine design: new techniques of visualization -- Pictorial books: design for articulation -- Numbers, alphabets and architecture -- Sign and symbol designs: for building exteriors -- Visual direction and identification systems: in building interiors -- Information design: United Nations.
Dust jacket.
Facsimile (manifestation): Sutnar, Ladislav. Ladislav Sutnar, visual design in action. Facsimile reprint edition 2015. Zurich, Switzerland : Lars Müller Publishers, 2015 9783037784242 (OCoLC)894611835

Subject:

Commercial art.
Design.
Industrial design.
Art publicitaire.
commercial art.
industrial design.
design (discipline)
Graphic arts History 20th century.
Visual communication History 20th century.
Commercial art History 20th century.

Form/genre:

Exhibition catalogs.

Holdings:

Location: Library main 104008
Call No.: ID NC997.S96; ID:94-B1900
Status: Available