Title & Author:

Brand new : art & commodity in the 1980s / edited by Gianni Jetzer ; with essays by Gianni Jetzer, Bob Nickas, Leah Pires ; chronology by Patrick Jaojoco.

Publication:

New York, NY : Rizzoli Electa ; Washington, DC : Hirshhorn Museum and Sculpture Garden, [2018]
©2018

Description:

192 pages : illustrations (chiefly color), photographs ; 28 cm

Notes:
Catalog of an exhibition held at the Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, Washington, D.C., February 14-May 13, 2018.
Includes bibliographical references.
Brand new : art and commodity in the 1980s / Gianni Jetzer -- 1979-1982: DIY -- Pleasure/function: aesthetic services circa 1980 / Leah Pires -- 1983-86: the new capital -- Trading in futures / Bob Nickas -- 1987-89: dissemination & contamination.

Summary:

This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York's downtown art scene in the 1980s' from a DIY counterculture in the East Village to a legitimate gallery business in SoHo. Coinciding with the rise of modern branding and the onset of the information age, artists' focus on commodities and consumerism began as satire but came to be much more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships in 'brand-new' types of painting, sculpture, photography, installation, and performance. In a book full of visual surprises, newly commissioned essays shed new light on this pivotal period: curator Gianni Jetzer provides a comprehensive overview, while Leah Pires illuminates lesser-known conceptual collaborations, and Bob Nickas offers an eyewitness account of the East Village gallery scene. These texts, together with an illustrated chronology, provide a fresh account of the moment at which contemporary artists such as Felix González-Torres, Peter Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince, and Cindy Sherman grabbed the ball from Andy Warhol and ran with it, changing the rules of the game forever.

ISBN:

9780847862412 (hardback)
0847862410 (hardback)

Subject:

General Idea Expositions.
General Idea.
Art, American New York (State) New York 20th century Exhibitions.
Appropriation (Art) New York (State) New York Exhibitions.
Commercial products in art Exhibitions.
Popular culture in art Exhibitions.
Nineteen eighties Exhibitions.
Art and society United States History 20th century Exhibitions.
Branding (Marketing) Social aspects United States History 20th century Exhibitions.
Art américain New York (État) New York 20e siècle Expositions.
Appropriation (Art) New York (État) New York Expositions.
Produits commerciaux dans l'art Expositions.
Culture populaire dans l'art Expositions.
Années quatre-vingt (Vingtième siècle) Expositions.
Art et société New York (État) New York Histoire 20e siècle Expositions.
Stratégie de marque Aspect social États-Unis Histoire 20e siècle Expositions.
Art et société États-Unis Histoire 20e siècle Expositions.
Art, American New York (State) Exhibitions. 20th century.
Appropriation (Art) New York (State) Exhibitions.
Art and society United States History Exhibitions. 20th century.
Branding (Marketing) Social aspects United States Exhibitions. 20th century.
Popular culture in art.
Nineteen eighties.
Commercial products in art.
Art and society.
Art, American.
Appropriation (Art)
Kunst
United States.
New York (State) New York.
New York, NY
USA.

Form/genre:

Essay
Exhibition catalogs.
exhibition catalogs.
illustrated books.
Illustrated works.
History.
Essays.
Catalogues d'exposition.
Ouvrages illustrés.
Essais.

Added entries:

Jetzer, Gianni, author, editor, organizer.
Nickas, Robert, author.
Pires, Leah, author.
Hirshhorn Museum and Sculpture Garden, issuing body, host institution.

Art & commodity in the 1980s
Art and commodity in the 1980s

Holdings:

Location: Library main 299807
Call No.: BIB 245971
Status: Available