Main entry:

Stirton, Paul, author.

Title & Author:

Jan Tschichold and the New Typography : graphic design between the World Wars / Paul Stirton.

Publication:

New York City : Bard Graduate Center ; New Haven : Yale University Press, [2019]
©2019

Description:

xvii, 254 pages : illustrations (chiefly color) ; 23 cm

Notes:
"Published in conjunction with the exhibition Jan Tschichold and the New Typography: Graphic Design Between the World Wars held at Bard Graduate Center Gallery in New York City from February 14-July 7, 2019"--Title page verso
Includes bibliographical references (pages 246-249) and index.
Introduction: Jan Tschichold and the "Museum" of Graphic Design -- Jan Tschichold : typographer, designer, theorist -- The new typography, 1923-33 : theory and practice -- The final years : the fall and rise of the new typography -- Primary Texts on the New Typography. Rivoluzione tipografica / Filippo Tommaso Marinetti ; Topographie det typographie / El Lissitzky ; Die neue typographie / László Moholy-Nagy ; Typographische tatsachen / El Lissitzky ; Typophoto / László Moholy-Nagy ; Thesen über typographie / Kurt Schwitters ' Elementare typographie / Iwan Tschichold ; Neue typographie / Willi Baumeister ; Was ist neue typographie? / Walter Drexel ; Warum 4 alphabete / Franz Roh ; Normalisierung der papierformate ; Gestaltung der reklame / Max Burchartz ; Letterhead statement / Johannes Molzahn ; Reklám és modern tipográfia / Lajos Kassák ; Was ist und was will die neue typografie? / Jan Tschichold ; Druk funkcjonalny / Władysław Strzemiński -- A Note on the Jan Tschichold Collection in the Museum of Modern Art.

Summary:

"Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and Laszlo Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design"--Publisher's website

ISBN:

0300243952 (paperback)
9780300243956 (paperback)

Subject:

Tschichold, Jan, 1902-1974 Exhibitions.
Tschichold, Jan, 1902-1974 Art collections Exhibitions.
Tschichold, Jan Art collections.
Tschichold, Jan, 1902-1974
Tschichold, Jan 1902-1974
Tschichold, Jan, (1902-1974) Catalogues d'exposition.
Graphic design (Typography) Europe Exhibitions.
Printed ephemera Private collections Exhibitions.
Printing Europe History 20th century.
Arts graphiques Europe Expositions.
Publications éphémères Collections privées Expositions.
Imprimerie Europe Histoire 20e siècle.
Art Private collections.
Technology.
Graphic design (Typography)
Printed ephemera Private collections
Printing
Buchgestaltung
Typografie
Typographie Arts graphiques Europe Expositions.
Europe.

Form/genre:

Exhibition catalogs.
exhibition catalogs.
History
Catalogues d'exposition.

Added entries:

Bard Graduate Center Gallery, host institution.

Graphic design between the World Wars

Holdings:

Location: Library main 304883
Call No.: BIB 250631
Status: Available