Main entry:

Berger, Warren.

Title & Author:

Glimmer : how design can transform your life, your business, and maybe even the world / Warren Berger.

Publication:

Toronto : Random House Canada, ©2009.

Description:

342 pages : illustrations ; 23 cm

Notes:
Paperback ed. has "Vintage Canada" appearing on front and back covers.
Includes bibliographical references (pages 309-304) and index.
Universal. Ask stupid questions: what is design?, who is Bruce Mau?, and, by the way, does it have to be a lightbulb? ; Jump fences : how do designers connect, reinvent, and recombine? And what makes them think they can do all these things? ; Make hope visible : the importance of picturing possibilities and drawing conclusions -- Business. Go deep: how do we figure out what people need -- before they know they need it? ; Work the metaphor: realizing what a brand or business is really about -- then bringing it to life through designed experiences ; Design what you do: can the way a company behaves be designed? -- Social. Face consequences: coming to terms with the responsibility to design well and recognizing what will happen if we don't ; Embrace constraints: design that does "more with less" is needed more than ever in today's world -- Personal. Design for emergence: applying the principles of transformation design to everyday life ; Begin anywhere: why small actions are more important than big plans.

Summary:

"What can be learned from great designers? How can design improve our lives? In Glimmer, Warren Berger, in collaboration with the internationally celebrated Canadian designer Bruce Mau, revolutionizes our uderstanding of design by showing that this multi-faceted practice is about much more than style. Everything is ripe for reinvention - including how businesses function, children learn, and communities thrive. In this hopeful yet practical book, Berger tallies and explores the deceptively simple principles that steer design's vanguard - 'ask stupid questions, ' 'begin anywhere' and 'embrace constraints' - and illustrates how these and other such principles provide the means for transforming a glimmer of possibility into the glow of creation and innovation."--Page 4 of cover

ISBN:

9780307356741 (pbk.)
0307356744 (pbk.)

Subject:

Mau, Bruce.
Design.
Design Social aspects.
Designers.
Design Aspect social.

Holdings:

Location: Library main 269974
Call No.: BIB 202477
Notes: pbk.
Status: Available