Main entry:

Greenberg, Miriam, 1970-

Title & Author:

Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.

Publication:

New York : Routledge, 2008.

Description:

xv, 326 pages : illustrations ; 23 cm.

Series:

Cultural spaces series

Notes:
Includes bibliographical references (pages 307-316) and index.
List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It's a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index.

Summary:

From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Resources:
Table of contents

ISBN:

9780415954419 (cloth)
041595441X (cloth)
9780415954426 (pbk.)
0415954428 (pbk.)

Subject:

Corrective advertising New York.
Advocacy advertising New York.
Mass media and business New York.
Contre-publicité New York (État) New York.
Publicité-plaidoyer New York (État) New York.
Médias et affaires New York (État) New York.
Advocacy advertising
Corrective advertising
Mass media and business
Press coverage
Public relations
Image
Stadtmarketing
Citymarketing.
Beeldvorming.
Corrective advertising New York (State) New York.
Advocacy advertising New York (State) New York.
Mass media and business New York (State) New York.
Platsmarknadsföring.
New York (N.Y.) Public relations.
New York (N.Y.) Press coverage.
New York (State) New York
New York, NY
New York (stad)
New York <NY>

Added entries:

Cultural spaces series.

Holdings:

Location: Library main 259695
Call No.: BIB 190613
Status: Available