Main entry:

Jensen, Robert, 1954-

Title & Author:

Marketing modernism in fin-de-siècle Europe / Robert Jensen.

Publication:

Princeton, N.J. : Princeton University Press, ©1994.

Description:

vii, 367 pages ; 25 cm

Notes:
Includes bibliographical references and index.
Ch. 1. "This painting sells" -- Ch. 2. "The circle of dealers" -- Ch. 3. Rhetoric from the Battlefield: Innovation and Independence -- Ch. 4. The Retrospective -- Ch. 5. The Juste Milieu International -- Ch. 6. Secessionism -- Ch. 7. The Rise of the Impressionist Weltanschauung -- Ch. 8. Der Fall Meier-Graefe -- Postscript: 1905.
Current Copyright Fee: GBP57.20 0.
Dust jacket.

Summary:

The commercial success of modernism, argues Robert Jensen, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s.
He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. The author ultimately reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anticommercialism at the turn of the century.
In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective.
His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer-oriented history of modernist art constructed by or through the modernists themselves.

Resources:
Table of contents
Publisher description

ISBN:

0691033331
9780691033334
0691029261
9780691029269

Subject:

Modernism (Art) Europe.
Art, European 19th century.
Art, European 20th century.
Art Europe Marketing History 19th century.
Art Europe Marketing History 20th century.
Art criticism Europe History 19th century.
Art criticism Europe History 20th century.
Art, European 19th-20th centuries
Modernisme (Art) Europe.
Art européen 19e siècle.
Art Europe Commercialisation Histoire 19e siècle.
Art Europe Commercialisation Histoire 20e siècle.
Critique d'art Europe Histoire 19e siècle.
Critique d'art Europe Histoire 20e siècle.
Art and Design.
Art criticism
Art, European
Art Marketing
Modernism (Art)
Schilderkunst.
Plastische kunst.
Modernisme (cultuur)
Kunsthandel.
Art, European History 19th century.
Art, European History 20th century.
Art Europe Marketing 19th century.
Art Europe Marketing 20th century.
Critique d'art Europe 1870-1914.
Art Commerce Europe 20e siècle.
Critique d'art Europe 20e siècle.
Modernisme (art) Europe.
Art, Modern 19th century Europe.
Europe

Form/genre:

History
Books.

Holdings:

Location: Library main 91531
Call No.: ID PLS N6465.M63 J4; ID:95-B56
Status: Available