Title & Author:

Corporate diversity : Swiss graphic design and advertising by Geigy, 1940-1970 / edited by Museum für Gestaltung Zürich ; Andres Janser, Barbara Junod.

Publication:

Baden : Lars Müller, ©2009.

Description:

208 pages : color illustrations ; 27 cm

Notes:
Published in conjunction with an exhibition by the Museum für Gestaltung Zürich.
Also published in German.
Includes bibliographical references (pages 199-203).
Design as giving form: graphic design and advertising from Basel / Andres Janser -- From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod -- Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann -- Geigy graphic design in the United States / Karin Gimmi -- "The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser -- The influence of Swiss graphic design: an American view / R. Roger Remington -- Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran -- Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf -- Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil -- Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers -- Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute.

ISBN:

9783037781609
3037781602

Subject:

J.R. Geigy A.G.
CIBA-Geigy-AG Corporate Design Gebrauchsgraphik Geschichte 1940-1970.
Commercial art Switzerland History 20th century.
Advertising Switzerland History 20th century.
Art publicitaire Suisse Histoire 20e siècle.
Advertising.
Commercial art.
Corporate Design Gebrauchsgraphik CIBA-Geigy-AG Geschichte 1940-1970.
Gebrauchsgraphik Corporate Design CIBA-Geigy-AG Geschichte 1940-1970.
Switzerland.

Form/genre:

Exhibition publications.
History.

Added entries:

Janser, Andres.
Junod, Barbara, 1967-
Junod, Barbara.
Museum für Gestaltung Zürich.

Swiss graphic design and advertising by Geigy, 1940-1970

Holdings:

Location: Library main 261737
Call No.: BIB 192789
Status: Available