Main entry:

Felsing, Ulrike, author.

Title & Author:

Dynamic identities in cultural and public contexts / Ulrike Felsing.

Publication:

Baden, Switzerland : Lars Müller, [2010]

Description:

254 pages : illustrations (some color) ; 24 cm

Series:

Design in context ; v. 1

Notes:
Includes bibliographical references (pages 245-249).
I. On signifying, showing, and naming / Clemens Bellut -- II. About the investigation -- III. What are flexible visual identities? : Constant and variable aspects ; Connection and dissolution ; Fundamental steps in the development of a flexible visual identity -- Case studies and examples: with what processes can flexible visual identities be developed? : 01. Content and container: masks/grids : 2000 en France ; Ffm Lounge ; Ile Seguin-Rives de Seine -- 02. Element and sequence: movement/change of perspective : EXPO 2000 Hannover ; Lakeside Science & Technology Park ; Kunsthaus Graz ; Cinémathèque française -- 03. Theme and variation: transformation : Frankfurter Kunstverein ; Museum Boijmans van Beuningen Rotterdam ; Galerie für zeitgenössische Kunst, Leipzig ; Museum für moderne und zeitgenössische Kunst, Bozen ; Ferropolis ; Cinémathèque française ; Quartier des spectacles ; Beaux-arts de Paris -- 04. Combinatorics: rapports/modules/elementary construction kits : Aktau Marina Residential District, Kazakhstan ; ABM Warenhauskette ; Rotterdam 2001, Culture Capital of Europe ; SSH Utrecht -- 05. Element and structure: permutation : Cité Internationale Universitaire de Paris ; Walker Art Center ; Flughafen Köln-Bonn -- 06. Interaction: control factors/transfer/open form : Twin Cities ; Poetry on the road ; Haus der Wissenschaft, Bremen -- IV. What can flexible visual identities achieve? : Flexibility in relation to variable contents ; Context-reflexivity ; Communicating individual, real values ; Greater differentiation ; Presence and eventfulness ; Surprise ; The overall design becomes visual identity.

Summary:

This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components in their logo but instead from a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the general (the philosophy of the institution, the program) and the specific (e.g., changing exhibitions and events). The author describes the effect and potential of looks and offers general criteria that distinguish fully developed, dynamic looks. The subject is also presented in the form of artistic projects and with reference examples from the natural sciences and the humanities. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis.

ISBN:

3037781637 (paperback)
9783037781630 (paperback)

Subject:

Corporate image.
Industrial design coordination.
Logos (Symbols) Design.
Graphic design (Typography)
Visual communication.
Graphic arts.
Entreprises Image.
Design Coordination.
Arts graphiques.
Communication visuelle.
corporate image.
graphic arts.
graphic design.
Corporate identity.
Logos (symbols) Design.
Grafikdesign
Visuelle Kommunikation
Design
Corporate Design
Entwicklung
Gebrauchsgraphik.

Added entries:

Design in context ; v. 1.

Holdings:

Location: Library main 268048
Call No.: BIB 199954
Status: Available