Main entry:

Grosswiler, Paul.

Title & Author:

The method is the message : rethinking McLuhan through critical theory / Paul Grosswiler.

Publication:

Montréal : Black Rose Books, ©1998.

Description:

viii, 244 pages ; 22 cm

Series:

Black Rose books; AA252

Notes:
Includes bibliographical references (pages 224-234) and index.
1. Synthesizing McLuhan and Marx -- 2. McLuhan's understanding of Marx -- 3. Marxism's understanding of McLuhan -- 4. Understanding dialectics -- 5. Understanding McLuhan's method -- 6. McLuhan's critical media and culture galaxies -- 7. McLuhan and the Frankfurt School -- 8. McLuhan and cultural studies -- 9. McLuhan and postmodernism -- 10. Reclaiming McLuhan for critical theory.

Summary:

"McLuhan's theories are re-emerging in post-modern, cultural/critical media and social theory. Drawing on an earlier radicalism, this book looks at the McLuhan legacy and finds a common foundation between Marx's dialectics and McLuhan's communications theory. Paul Grosswiler examines McLuhan's work in the light of many theorists, including Theodor Adorno, Walter Benjamin, Raymond Williams, James Carey, Jean Baudrillard and Umberto Eco."-- From the rear cover

ISBN:

1551640759
9781551640754
1551640740
9781551640747

Subject:

McLuhan, Marshall, 1911-1980.
McLuhan, Marshall, 1911-1980 Criticism and interpretation.
Marx, Karl, 1818-1883.
McLuhan, Marshall, 1911-1980 Critique et interprétation.
McLuhan, Marshall.
Mass media and culture.
Dialectic.
Information theory.
Socialism.
Information Theory
Médias et culture.
Dialectique.
Théorie de l'information.
Socialisme.
dialectic.
socialism.
Kritische Theorie
Marxismus
Communicatiewetenschap.
Theorieën.

Form/genre:

Criticism, interpretation, etc.

Added entries:

Black Rose books; AA252.

Holdings:

Location: Library main 193627
Call No.: ID P85.M23676; ID:97-B4676
Status: Available