Understanding Disney : the manufacture of fantasy / Janet Wasko.

Main entry:

Wasko, Janet.

Title & Author:

Understanding Disney : the manufacture of fantasy / Janet Wasko.

Publication:

Cambridge, UK : Polity ; Malden, MA : Blackwell, 2001.

Description:

ix, 261 pages : illustrations ; 24 cm

Notes:
Includes bibliographical references and index.
Introducing the Disney universe -- Disney history(ies) -- The Disney empire -- Corporate Disney in action -- Analyzing the world according to Disney -- Dissecting Disney's worlds -- Disney and the world -- Living happily ever after?

Summary:

"Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?"
"In this new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time."
"This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership."--Jacket.

Resources:
Table of contents
Table of contents
E-book - Full text from EBL

ISBN:

0745614833 (alk. paper)
9780745614830 (alk. paper)
0745614841 (pbk. ; alk. paper)
9780745614847 (pbk. ; alk. paper)
9780745669045
0745669042

Subject:

Disney, Walt.
Walt Disney Company.
Walt Disney Company Burbank, Calif.
Massamediaindustrie.
Recreatieparken.
Bedrijfsethiek.
Consumentisme.
United States of America, USA.
Cultural studies.
Retail & wholesale industries.
Cinema, TV & Radio industries.
Popular culture.
Society.

Holdings:

Location: Library main 217447
Call No.: PN1999.W27 W37 2001
Status: Available

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