Main entry:

Loeb, Carolyn S., 1948-

Title & Author:

Entrepreneurial vernacular : developers' subdivisions in the 1920s / Carolyn S. Loeb.

Publication:

Baltimore : Johns Hopkins University Press, 2001.

Description:

xvi, 273 pages : illustrations ; 24 cm.

Series:

Creating the North American landscape

Notes:
Includes bibliographical references (pages 215-258) and index.
Introduction : The entrepreneurial vernacular subdivision : Entrepreneurial vernacular ; The emergence of a housing solution in the 1920s ; The subdivisions and their builders ; Agency, form, and meaning -- Part I. Three subdivisions and their builders : 1. The Ford Homes: the case of the borrowed builders : The Ford Homes: background and overview ; The Ford Homes: design and construction ; The development of industrialized building ; relations of production ; Modeling efficient development -- 2. Brightmoor: the case of the absent architect : Brightmoor: background and overview ; B.E. Taylor and the development of Brightmoor ; The absent architect ; Situating Brightmoor -- 3. Westwood Highlands: the rise of the realtor : Westwood Highlands: background and overview ; The role of style ; The principles of organization ; Realtors: the professional project ; Realtors as community builders ; Rationalizing development -- Part II. Agency, form, and meaning : 4. The home-ownership network: constructing community : The prevalence of the single-family detached suburban house ; The home-ownership network ; The neighborhood unit plan ; Communities on the ground -- 5. Architectural style: The charm of continuity : The Ford Homes ; Brightmoor ; Westwood Highlands ; Stylistic pluralism ; The charm of continuity -- Conclusion: Architecture as social process : Distilling a new vernacular ; Entrepreneurial vernacular and the landscape exchange.
Also issued online.

Resources:
Table of contents
Book review (H-Net)
Contributor biographical information
Publisher description

ISBN:

0801866189
9780801866180

Subject:

Land subdivision United States History.
Housing United States History.
Real estate development United States History.
Lotissement États-Unis Histoire.
Promotion immobilière États-Unis Histoire.
Housing.
Land subdivision.
Real estate development.
United States.

Form/genre:

History.

Added entries:

Creating the North American landscape.

Holdings:

Location: Library main 217356
Call No.: HD1390.3.U6 L6 2001
Status: Available