Main entry:

Fletcher, Alan, author.

Title & Author:

The art of looking sideways / Alan Fletcher.

Publication:

London ; New York : Phaidon, 2001.

Description:

533 [that is, 1066] pages : illustrations (some color) ; 25 cm

Notes:
Cover title.
Includes bibliographical references.
Prologue -- Culture -- Tools -- Creativity -- Wit -- Improvisation -- Colour -- Dreaming -- Ideas -- Synchronicity -- Mutation -- Learning -- Noise -- Paradigms -- Automation -- Intelligence -- Brain -- Mind -- Senses -- Thinking -- Problems -- Chance -- Imagination -- Visualizing -- Alphabet -- Seeing -- Places -- Perception -- Stereotypes -- Value -- Illusion -- Paradox -- Figure ground -- Symmetry -- Reflections -- Pattern -- Camouflage -- Economy -- Measure -- Composition -- Leys and lines -- Aesthetics -- Taste -- Style -- Perfection -- Meanings -- Symbols -- Numbers -- Typography -- Skill -- Perspective -- Space-time -- Figuring -- Language -- Rhetoric -- Design -- Process -- Copying -- Words -- Imaging -- Pictureplay -- Wordplay -- Handedness -- Pictograms -- Scripts -- Letters -- Identity -- Names -- Signatures -- Insignia -- Trademarks -- Writing.
British Library not licensed to copy 0.

Summary:

Describing himself as a visual jackdaw, designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps. This work distills this collection into a quirky and entertaining feast for the eyes and the mind.

Resources:
Contributor biographical information
Publisher description

ISBN:

0714834491
9780714834498

Subject:

Fletcher, Alan 1931-2006
Design 2016
Design.
Visual communication.
Communication visuelle.
Visuelle Wahrnehmung
Ästhetik
Beeldende kunsten.
Comunicação visual.

Form/genre:

Writings.

Holdings:

Location: Library main 221987
Call No.: NK44.F613 F5 2001
Status: Available