Main entry:

Helfand, Jessica, author. aut

Title & Author:

Screen : essays on graphic design, new media, and visual culture / Jessica Helfand ; [introduction by John Maeda].

Edition:

First edition

Publication:

New York, NY : Princeton Architectural Press, 2001.

Description:

xxi, 175 pages ; 21 cm

Notes:
Includes index.
Introduction / John Maeda. Myth. One, two, three, faux: the myth of real time -- Television did it first: ten myths about "new" media -- Me, the undersigned -- Virtuality. Teasing the nerves: the art of technological persuasion -- Dematerialization of screen space -- Modern life and the univernacular -- Aesthetics. De Stijl, new media and the lessons of geometry -- Sensory montage: rethinking fusion and fragmentation -- Minimalism/maximalism: the new screen aesthetic -- Media. Bigger, better, weirder: age of the behemoth -- Surveillance and the modern spectator -- Spin and the (pseudo) screen event -- The dynamics of choice and the death of hierarchy -- Typography. The new illiteracy -- Cult of the scratchy -- Electronic typography: the new visual language -- The big reveal and the dance of the mouse -- Film. New media, new narrative: the lost legacy of film -- On sound, authenticity, and cultural amnesia -- The remembered image -- Design. Paul Rand: the modern designer -- Paul Rand: the modern professor -- Epilogue. Sticks and stones can break my bones but print can never hurt me.

Summary:

Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially "the new media," and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, "the cult of the scratchy," television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.

Resources:
Table of contents
Publisher description

ISBN:

1568983107
9781568983103

Subject:

Visual communication.
Graphic arts.
Graphic design (Typography)
Communication visuelle.
Arts graphiques.
graphic design.
graphic arts.
Gebrauchsgrafik
Neue Medien
Aufsatzsammlung
Vormgeving.
Theorie.

Form/genre:

Aufsatzsammlung.
essays.
Essays
Essais.

Holdings:

Location: Library main 219536
Call No.: P93.5 .H4 2001
Status: Available