McLuhan, Marshall, 1911-1980, author.

The medium is the massage : an inventory of effects / Marshall McLuhan, Quentin Fiore ; produced by Jerome Agel.

Berkeley, CA : Gingko Press, 2001.
©1967

159 pages : illustrations ; 18 cm

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

9781584230700 (pbk.)
1584230703 (pbk.)

McLuhan, Marshall 1911-1980
Mass media History.
Technology and civilization.
Médias Histoire.
Technologie et civilisation.
05.30 mass communication and mass media: general.
Mass media
Kommunikation
Medien
Massenmedien
Information
Wahrnehmung
Gesellschaft
Beeinflussung
Massamedia.

History

Fiore, Quentin, author.

Location: Library main 289481
Call No.: BIB 231993
Status: Available