American signs : form and meaning on Route 66 / Lisa Mahar.

Main entry:

Mahar-Keplinger, Lisa, 1965-

Title & Author:

American signs : form and meaning on Route 66 / Lisa Mahar.

Publication:

Description:

272 pages : illustrations (some color) ; 23 cm

Notes:
Includes bibliographical references (page 270).
Symmetry, geometry, rigor: 1938-1947 -- Theming and regional symbolism: 1945-1960 -- Abstraction and self-expression: 1950-1957 -- Specialization, modularity, segregation: 1957-1965 -- Intensive simplicity: 1961-1970s.

Summary:

"The roadside sign is an American icon: a glowing evocation of the golden age of the open road. Yet signs, more than nostalgic symbols, are complex pieces of design that reflect signmakers' ambitions and intentions, reveal cultural and economic trends, and stand as evidence of vernacular traditions. [This book] combines text and image to analyze the motel signs of Route 66 - their concept and influences, typestyle and color choice, form and composition, context and placement. With its insightful writing, clear graphic diagrams, and hundreds of contemporary and historic images, [this book] is a singular reading experience and a groundbreaking study."--Back cover.

Resources:
Contributor biographical information
Publisher description

ISBN:

1580931197
9781580931199

Subject:

Signs and signboards United States Pictorial works.
Vernacular architecture United States Pictorial works.
Motels United States History.
Roads Social aspects United States.
Architecture vernaculaire États-Unis Ouvrages illustrés.
Motels États-Unis Histoire.
Routes Aspect social États-Unis.
Motels
Roads Social aspects
Signs and signboards
Vernacular architecture
United States Highway 66 History.
United States Highway 66 Histoire.
United States
United States United States Highway 66

Form/genre:

Viewbooks.
illustrated books.
Illustrated works
History
Ouvrages illustrés.

Holdings:

Location: Library main 227144
Call No.: HF5843 .M35 2002
Status: Available

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