Main entry:

Hardwick, M. Jeffrey.

Title & Author:

Mall maker : Victor Gruen, architect of an American dream / M. Jeffrey Hardwick.

Publication:

Philadelphia : University of Pennsylvania Press, ©2004.

Description:

276 pages : illustrations ; 24 cm

Notes:
Includes statements by Victor Gruen.
Includes bibliographical references (pages 225-268) and index.
The Gruen effect -- Escaping from Vienna to Fifth Avenue -- How Main Street stole Fifth Avenue's glitter -- Wartime planning for postwar prosperity -- Seducing the suburban autoist -- A "shoppers' paradise" for suburbia -- Planning the new "suburbscape" -- Saving our cities -- The suburbanization of downtown.
English.
Dust jacket.

Summary:

"Despite their convenience, malls are routinely criticized for representing much that is wrong in America - sprawl, conspicuous consumption, the loss of regional character, and the decline of Mom and Pop stores. Malls are so ubiquitous that it would surprise most people that they are the brainchild of a single person, architect Victor Gruen." "An immigrant from Austria who fled the Nazis in 1938, Gruen based his idea for the mall on an idealized America: the dream of concentrated shops that would benefit the businessperson as well as the consumer and that would foster a sense of shared community. Modernist Philip Johnson applauded Gruen for creating a true civic art and architecture that enriched Americans' daily lives, and for decades he received praise from luminaries such as Lewis Mumford, Winthrop Rockefeller, and Lady Bird Johnson. Yet, in the end, Gruen returned to Europe, thoroughly disillusioned with his American dream."--Jacket.

Resources:
Table of contents

ISBN:

0812237625 (cloth ; alk. paper)
9780812237627 (cloth ; alk. paper)
9780812221107 (paper)
0812221109 (paper)

Subject:

Gruen, Victor, 1903-1980.
Gruen, Victor.
Gruen, Victor, 1903-
Gruen, Victor 1903-1980
Umschulungswerkstätten für Siedler und Auswanderer Bitterfeld
Expatriate architects United States Biography.
Architects Austria Biography.
Stores, Retail United States History 20th century.
Shopping malls United States History 20th century.
Architectes expatriés États-Unis Biographies.
Architectes Autriche Biographies.
Magasins États-Unis Histoire 20e siècle.
Mails États-Unis Histoire 20e siècle.
Galeries marchandes États-Unis Histoire 20e siècle.
Architects.
Expatriate architects.
Shopping malls.
Stores, Retail.
Architektur
Einkaufszentrum
Geschichte
Kaufhaus
Städtebau
Voorsteden.
Winkelcentra.
Sociale aspecten.
Architects United States Biography.
Austria.
United States.

Form/genre:

Biographies.
Quotations (texts)
collective biographies.
History.

Added entries:

Gruen, Victor, 1903-1980.

Holdings:

Location: Library main 229389
Call No.: NA44.G8865.23 H3 2004
Status: Available