Main entry:

Messedat, Jons, 1965-

Title & Author:

Corporate architecture : Entwicklung, Konzepte, Strategien = Development, concepts, strategies / Jons Messedat.

Publication:

Description:

280 pages : illustrations (chiefly color), plans ; 32 cm

Notes:
Includes bibliographical references (pages 274-277).
1. Introduction -- 2. Definitions -- 3. Development: -- Dominant Architecture -- Avant-Garde -- Holistic Works of Art -- Designer Personalities -- Signature Elements -- Symbolic Architecture -- World's Fairs -- Las Vegas -- Pop Art -- Signature Buildings -- Summary -- 4. Concepts: -- Building concepts: -- B. Braun Melsungen AG, Europa Building / Michael Wilford and Partners, 2001 -- Deutsche Post AG, Headquarters, Post Tower / Murph/Jahn, Deutsche Post Bauen GmbH: Franz Werner Nolte, Hans-Peter Kröll, 2003 -- Deutsche Vermögensberatung AG / BRT Architekten, Bothe, Richter, Teherani, 1999-2003 -- ERCO-ERCO Leuchten GmbH, Warehouse / Schneider + Schumacher, 2001 -- Gira Giersiepen GmbH & Co. KG, Production and Office Buildings / Ingenhoven, Overdiek und Partner, 2002 -- Hermès, Maison Hermès / Renzo Piano Building Workshop, Rena Dumas Architecture Intérieure, 1998-2001 -- Ricola AG, Production and Warehouse Buildings, Marketing Building / Herzog & de Meuron, 1993/1998 -- Sto AG, Factory / Wilford Schupp Architekten, 2003 -- Swiss Re, Administration Building / BRT Architekten, Bothe, Richeter, Teherani, Landscape Design: Martha Schwartz, Peter Kluska, 2001 -- Trevision Grobbildtechnik, Commercial Building / Querkraft Architekten, 2002 -- Trumpf GmbH + Co. KG, Customer and Administration Building / Barkow Leibinger Architekten, 2003 -- Volkswagen AG, Glazed Production / Henn Architekten, 2002 -- Wilkhahn -- Wilkening + Hahne GmbH + Co, Production Buildings / Frei Otto, 1988, Thomas Herzog, 1992 -- Interior Concepts: -- Deutsche Post AG, The Branches / Deutsche Post Bauen GmbH, 2001 -- ESPRIT, ESPRIT Store / Schwitzke & Partner, 2004 -- Issey Miyake, Tribeca Issey Miyake / Frank O. Gehry Associates, G Tects: Gordon Kipping, 2001 -- Louis Vuitton Malletier, Flagship Stores / Jun Aoki & Associates, Aurelio Clementi, Peter Marino, Architecture Department of Louis Vuitton, 2002/2004 -- DaimlerChrysler AG, BIC Wörth Plant, Exhibition Stand Motor Show Geneva / Kurz und Partner Architekten, 2004/2005 -- MPREIS, Supermarket / Rainer Köberl and Astrid Tschapeller, 2001 -- Prada, Prada Epicenter / OMA Office for Metropolitan Architecture: Rem Koolhaas, Ole Scheeren, 2001/2004 -- Raab Karcher, Flagship Store / Franken Architekten, 2005 -- WMF Aktiengesellschaft, Communication Centre / HPP Laage und Partner, Atelier Prof. Rudolf Schricker, 2002 -- Presentation Concepts: -- Bertelsmann AG, Planet m / Concept: Karl Karau for Triad Architekten with Axel Büther and Becker, Gewers, Kühn & Kühn Architekten, 2000 -- Dr. Ing. h.c.F. Porsche AG, Porsche Museum / Competition, 1st Place Delugan/Meissl, 2005 -- smart gmbh, smart center, smart lanning department / Concept: MCC Micro Compact Car GmbH/KTP, 1997 -- 5. Strategies: -- Characterisation by an architect -- Collaborations with a variety of architects -- Expression of corporate principles -- Associations with the business content -- Architecture as a portrayal of the product -- Recognisability through repetition communication of brand contents -- Integration into the design process -- Components of corporate architecture -- Outlook.
English and German.

ISBN:

3899860462
9783899860467

Subject:

Commercial buildings.
Corporate image.
Architecture, Industrial.
Corporations Headquarters.
Immeubles commerciaux.
Entreprises Image.
Architecture industrielle.
Sièges sociaux.
commercial buildings.
corporate image.
Architektur
Corporate Identity
Innenarchitektur
Geschäftshaus
Bürohaus
Verwaltungsbau

Holdings:

Location: Library main 239541
Call No.: BIB 169454
Status: Available