Title & Author:

Design studies : theory and research in graphic design / Audrey Bennett, editor ; foreword by Steven Heller.

Edition:

1st ed.

Publication:

Description:

464 pages : illustrations ; 24 cm

Notes:
Includes bibliographical references (pages 373-451) and index.
Foreword: Better skills through better research / Steven Heller -- Introduction: The rise of research in graphic design -- SECTION I: VISIONARY PERSPECTIVES: Graphic design: fine art or social science? / Jorge Frascara -- Shaping belief: the role of audience in visual communication / Ann C. Tyler -- From formalism to social significance in communication design / Jodi Forlizzi and Cherie Lebbon -- Being serious, being popular: positioning design research / Liz C. Throop -- Activity theory: a model for design research / Judy D'Ammasso Tarbox -- SECTION II: Triangle, square, circle: a psychological test / Ellen Lupton and J. Abbott Miller -- Visual design of interactive software for older adults / Zoe Strickler and Patricia Neafsey -- Sharpening one's axe: making a case for a comprehensive approach in the graphic design process / Paul J. Nini -- Design methodologies: toward a systematic approach to design / Matt Cooke -- The utility of design vision and the crisis of the artificial / Mark Roxburgh -- Communication research: theory, empirical studies, and results / Peter Storkerson -- Audience as co-designer: participatory design of HIV/AIDS awareness and prevention posters in Kenya / Audrey Bennett, Ron Eglash, Mukkai Krishnamoorthy, and Maria Rarieya -- SECTION III: DESIGNING CULTURE: Graphic design in a multicultural world / Katherine McCoy -- Encoding advertisements: ideology and meaning in advertising production / Matthew Soar -- Directed storytelling: interpreting experience in design / Shelley Evenson -- Dezyne Klass: exploring image-making through the visual culture of Hip Hop / John Jennings -- A step ahead of praxis: the role of design problem definition in cultural ownership of design / Peter Martin -- Mediating messages: cultural reproduction through advertising / Seval Dulgeroglu Yavuz -- Compartiendo suenos: sharing dreams: an interview with Toni O'Bryan / Audrey Bennett -- SECTION VI: HUMAN-CENTERED DESIGN: Human dignity and human rights: thoughts on the principles of human-centered design / Richard Buchanan -- Impact: inspiring graphic design through human behavior / Roshi Givechi, Ian Grouls, and Marc Woollard -- Personas: practice and theory / John Pruitt and Jonathan Grudin -- Educating design citizens: passing on a mind, body, spirit practice / Ann C. Tyler -- In between: challenging the role of graphic design by situating it in a collaborative, interdisciplinary class / Ann McDonald -- SECTION V: FURTHER READING: Introduction / Meredith Davis -- Cultural studies bibliography / Andrew Blauvelt -- Cognitive and emotion bibliography / Elizabeth B.-N, Sanders -- Design planning bibliography / Ewan Duncan -- Education and learning theory bibliography / Meredith Davis.

Summary:

"In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their design--whether by investigating how senior citizens react to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners."--Publisher's website.

Resources:
Table of contents
Table of contents
Contributor biographical information
Publisher description
Cover
Table of contents only
Publisher description
Contributor biographical information

ISBN:

1568985975 (hardcover ; alk. paper)
156898586X (pbk. ; alk. paper)
9781568985978
9781568985862

Subject:

Commercial art Philosophy.
Commercial art Research.
Art publicitaire Philosophie.
Art publicitaire Recherche.
Gebrauchsgrafik
Ästhetik
Grafische vormgeving.
Design gráfico (filosofia)
Arte comercial.
Grafisk formgivning forskning.
Grafisk konst.
Kommersiell konst.
Design teori, filosofi.
Arte commerciale ricerca.
Design ricerca.

Form/genre:

Aufsatzsammlung.

Added entries:

Bennett, Audrey.
Heller, Steven

Holdings:

Location: Library main 247510
Call No.: BIB 177050
Status: Available