Main entry:

Henthorn, Cynthia Lee, 1963-

Title & Author:

From submarines to suburbs : selling a better America, 1939-1959 / Cynthia Lee Henthorn.

Publication:

Athens, Ohio : Ohio University Press, ©2006.

Description:

xv, 368 pages : illustrations ; 27 cm

Notes:
Includes bibliographical references (pages 327-356) and index.
Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.

Summary:

"From Submarines to Suburbs surveys the development, strategy, and effect of corporate and manufacturing publicity campaigns over a span of twenty pivotal years. Designed, in part, to conflate patriotic war efforts with allegiance to the American Way, these showcases of commercial and domestic innovations created and reinforced popular postwar myths. Cynthia Lee Henthorn examines how prefabricated suburban houses, high-tech kitchens, and miracle products developed from war-related industries were promoted as the solutions for establishing this better America, one led by the captains of free enterprise. Book jacket."--Jacket.

Resources:
Table of contents
Table of contents
Contributor biographical information
Publisher description
Contributor biographical information
Publisher description
Table of contents

ISBN:

0821416774 (cloth ; alk. paper)
9780821416778 (cloth ; alk. paper)
0821416782 (pbk. ; alk. paper)
9780821416785 (pbk. ; alk. paper)

Subject:

Marketing United States History 20th century.
Advertising United States History 20th century.
Consumer behavior United States History 20th century.
Marketing États-Unis Histoire 20e siècle.
Consommateurs Comportement États-Unis Histoire 20e siècle.
Advertising
Consumer behavior
Marketing
Social conditions
Kaufverhalten
Werbung
Verbraucherverhalten
Reclamecampagnes.
Geschichte.
Konsumentenverhalten.
Kriegswirtschaft.
United States Social conditions 20th century.
États-Unis Conditions sociales 20e siècle.
United States
USA
Verenigde Staten.

Form/genre:

History
Books.

Holdings:

Location: Library main 257381
Call No.: BIB 187864
Status: Available