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--Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers / Graham Cairns.
Main entry:

Cairns, Graham.

Title & Author:

--Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers / Graham Cairns.

Publication:

Faringdon, Oxfordshire [England] : Libri Pub., 2010.

Description:

139 pages : illustrations (chiefly color) ; 23 cm

Notes:
Includes bibliographical references (pages 127-136) and index.
Pt. 1. Semiotics. Classic semiotic strategies -- Associative architecture -- pt. 2. Post-Structuralism. The epoch of post-structural advertising -- The post-structural architecture of promotion -- pt. 3. Phenomenology. The phenomenology of advertising -- The phenomenology of retail.
Summary:

" ... examines the recent history of the persuasion techniques employed by advertisers and architects and suggests that we have now entered a new age; an age in which the old techniques have been superseded by subtler and perhaps darker ones.: -- Back cover.

ISBN:

9781907471155 (pbk.)
1907471154 (pbk.)

Subject:

Commercial art.
Advertising Psychological aspects.
Advertising campaigns Psychological aspects.
Stores, Retail Design.
Consumer behavior.
Art publicitaire.
Publicité Aspect psychologique.
Campagnes publicitaires Aspect psychologique.
Consommateurs Comportement.
commercial art.

Holdings:

Location: Library main 318323
Call No.: 318323
Copy: 1
Status: Available

Actions:
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