--Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers / Graham Cairns.

Main entry:

Cairns, Graham.

Title & Author:

--Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers / Graham Cairns.

Publication:

Faringdon, Oxfordshire [England] : Libri Pub., 2010.

Description:

139 pages : illustrations (chiefly color) ; 23 cm

Notes:
Includes bibliographical references (pages 127-136) and index.
Pt. 1. Semiotics. Classic semiotic strategies -- Associative architecture -- pt. 2. Post-Structuralism. The epoch of post-structural advertising -- The post-structural architecture of promotion -- pt. 3. Phenomenology. The phenomenology of advertising -- The phenomenology of retail.

Summary:

" ... examines the recent history of the persuasion techniques employed by advertisers and architects and suggests that we have now entered a new age; an age in which the old techniques have been superseded by subtler and perhaps darker ones.: -- Back cover.

ISBN:

9781907471155 (pbk.)
1907471154 (pbk.)

Subject:

Commercial art.
Advertising Psychological aspects.
Advertising campaigns Psychological aspects.
Stores, Retail Design.
Consumer behavior.
Art publicitaire.
Publicité Aspect psychologique.
Campagnes publicitaires Aspect psychologique.
Consommateurs Comportement.
commercial art.

Added entries:

Advertising, art and architecture

Holdings:

Location: Library main 318323
Call No.: 318323
Copy: 1
Status: Available

Actions:

Add to folder

Request these items

Email this list to yourself (or someone else)

Your folder is empty.

Please complete this form to make a request for consultation. A copy of this list will also be forwarded to you.

Your contact information

First name:

Last name:

Email:

Phone number:

Notes (optional):

We will contact you to set up an appointment. Please keep in mind that your consultation date will be based on the type of material you wish to study. To prepare your visit, we'll need:

— At least 2 weeks for primary sources (prints and drawings, photographs, archival documents, etc.)
— At least 48 hours for secondary sources (books, periodicals, vertical files, etc.)

Back to list

Submit