Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas / Grant McCracken.

Main entry:

McCracken, Grant, 1951-

Title & Author:

Publication:

Description:

291 pages : illustrations ; 22 cm

Notes:
Includes bibliographical references (pages 237-267) and index.
Welcome to culturematics -- Why culturematics matter -- Twenty culturematics -- culturematic clockworks -- Finding your vector -- How to make culturematics -- culturematic me -- The corporate culturematics.

Summary:

Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.

ISBN:

9781422143292 (alk. paper)
1422143295 (alk. paper)

Subject:

Management Social aspects.
Popular culture Economic aspects.
Technological innovations.
Creative thinking.
New products.
Diffusion of innovations.
Gestion Aspect social.
Culture populaire Aspect économique.
Innovations.
Innovations Diffusion.

Holdings:

Location: Library main 278698
Call No.: BIB 214318
Status: Available

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