Main entry:

Blaszczyk, Regina Lee.

Title & Author:

The color revolution / Regina Lee Blaszczyk.

Publication:

Cambridge, Mass. : MIT Press in association with the Lemelson Center, Smithsonian Institution, ©2012.

Description:

xiv, 380 pages : illustrations (some color) ; 27 cm

Series:

Lemelson Center studies in invention and innovation

Notes:
Includes bibliographical references and index.
Mauve mania -- Anarchy -- Nationalism -- Hide and seek -- True blue -- Entente -- L'ensemble américain -- Rainbow cities -- Mood conditioning -- Sunshine yellow -- Think pink!

Summary:

"In this book, the author traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. She examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These 'color stylists', 'color forecasters, ' and 'color engineers' helped corporations understand the art of illusion and the psychology of color. She describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brillant hues. She explains the process of color forecasting--not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are a part of design management teams at such global corporations as Hilton, Disney, and Toyota. This book tells the history of how colorists help industry capture the hearts and dollars of consumers."--Jacket

Resources:
View this book online, via DawsonERA, both on- and off-campus
E-book - Full text from Ebook Central
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ISBN:

9780262017770 (alk. paper)
0262017776 (alk. paper)
9780262305341
0262305348

Subject:

Product design History.
Color in design History.
Color in marketing History.
Consumer behavior History.
Conception de produit Histoire.
Couleur en design Histoire.
Couleur en marketing Histoire.
Consommateurs Comportement Histoire.
Color in design
Color in marketing
Consumer behavior
Product design
Farbe
Farbenmarkt
Industriedesign
Werbung
Verbraucherverhalten
Couleur en marketing États-Unis Vingtième siècle.
USA

Form/genre:

History

Added entries:

Lemelson Center studies in invention and innovation.

Holdings:

Location: Library main 279895
Call No.: BIB 216194
Status: Available