Main entry:

Rock, Michael (Graphic designer)

Title & Author:

Multiple signatures : on designers, authors, readers and users / Michael Rock 2 x 4.

Publication:

New York : Rizzoli, [2013]
©2013

Description:

399 pages : illustrations (some color) ; 22 cm

Notes:
Includes index.
In the tradition of John Berger's Ways of Seeing, Michael Rock, principal and founder of 2x4 Design in New York, explores the history and development of twenty-first century visual and design culture. This book presents a thoughtful and witty exploration of graphic design today produced by Michael Rock of 2x4, the powerhouse creative firm that partners with some of the most design-savvy brands and institutions in the world to develop design systems that draw on both modernist traditions and the exuberance of contemporary life. Using 2x4's own collaborations and projects as examples, and drawing on the experience of the contributing authors, the result is not a clinical textbook, but a fantastic and thought-provoking work about the limitless applications of design. A must-have for design students and professionals, Multiple Signatures challenges standard ways of understanding design and inspires readers to think of graphic design as a building block for all creative disciplines.
Multiple signatures -- An introduction / Mark Wigley -- Talking over / with Susan Sellers, Georgie Stout -- I. Authorship : The problem of provenance -- Designer as author -- Metaphors we design by / with Rob Giampietro -- Paradox on the graphic artist / J.-F. Lyotard -- Brand as voice -- Hearing voices / with Paul Elliman -- Fuck content -- II. Projects : it is what it is (or, are we done yet?) -- Any and all / with Michael Speaks -- Post-occupancy / Rem Koolhaas -- 17 ways of looking at a thing / 2x4 and AMO -- Clichés : 13 flowers / 2x4 ; Received ideas / with Enrique Walker ; Guilt / 2x4 -- Pradapedia -- IIT : An introduction ; Irises / Iwan Baan ; Bias / with Lucia Allais and Rem Koolhaas ; Iconomania / 2x4 -- Ghost book / Jeannie Kim -- Superficiality: literal and phenomenal -- 1:4 / 2x4 -- Staring at walls: 2x4 for architects / Lucia Allais -- III. Criticism : Deprofessionalization -- What is this thing called design criticism I & II / with Rick Poynor -- Mad Dutch disease -- Ameridam: the Dutchification of America -- The continental divide / with Jan van Toorn -- "Just a few small things ..." / with Elizabeth Rock ; Designed screens / with Paul Elliman -- Notes for a lecture titled: Empire of screens -- IV. Readership : If you don't see the fnord it can't eat you -- Wired dictionary / with Irwin Chen -- Generation Praktikum / with Alexander Strube -- Two translations / Dan Michaelson, Tamara Maletic -- On museums / with Susan Sellers : A proposal for a museum of the ordinary ; Th MO Graffiti Museum / 2x4 -- Diagram / 2x4 -- Pole dance / Floria Idenburg, Jing Liu.

Summary:

This book explores the diverse voices and disciplines that comprise the process of graphic design through the lens of authorship, criticism, projects, and collaborations. It includes essays, interviews, diagrams, annotations, illustrated lectures and case studies from Michael Rock and contributors such as Susan Sellers, Georgie Stout, Rem Koolhaas, Mark Wigley, Paul Elliman, Enrique Walker, Rick Poynor and Lucia Allais among many others. Multiple Signatures examines all aspects of contemporary visual culture from branding and authorship to urban screens, conspiracy theory and t-shirt design.

ISBN:

0847839737
9780847839735

Subject:

Design.
Graphic arts.
Industrial design.
Graphic design (Typography)
Arts graphiques.
industrial design.
design (discipline)
graphic arts.
graphic design.

Added entries:

2x4 (Design studio)

Holdings:

Location: Library main 283256
Call No.: BIB 221327
Status: Available