Title & Author:

100 years of Swiss graphic design / edited by Christian Brändle [and others] ; Museum für Gestaltung Zürich.

Edition:

First edition.

Publication:

Zürich : Lars Müller, [2014]
©2014

Description:

351 pages : illustrations (chiefly color) ; 33 cm

Notes:
Includes bibliographical references and index.
Foreword / Christian Brändle -- Introduction / Karin Gimmi -- Poster : Catching the eye in public space / Bettina Richter ; The Swiss poster and its origins / Jürgen Döring ; Paradise Switzerland: tourism posters / Bettina Richter -- Typo-graphics : Typography enter the modern era / Hans Rudolf Bosshard ; Design systematics: the grid / Hans Rudolf Bosshard ; Investigation and experiment: Hans-Rudolf Lutz and Wolfgang Weingart / Barbara Junod ; The text as image / François Rappo -- Photo-graphics : Swiss photo-graphics / Kerry William Purcell ; Herbert Matter / Kerry William Purcell ; The photo poster: Bruno Monguzzi and Ralph Schraivogel / Claude Lichtenstein -- Swiss style : The new graphic design: views from abroad / Richard Hollis ; Geigy graphic design in the United States / Karin Gimmi ; Zurich-Milan / Bettina Richter ; Helvetica / Lars Müller -- Signs and symbols : Heraldry and branding / Christian Brändle ; Cartography as clockwork / Christian Brändle ; Traffic signage and national unity / Christian Brändle ; Swiss banknotes / Patrick Halbeisen -- Corporate design : Flexible unity, controlled diversity / Claude Lichtenstein ; St. Moritz: Walter Herdeg / Barbara Junod ; Escher Wyss: Richard Paul Lohse / Jörg Stürzebecher ; ABM: Ernst+Ursula Hiestand / Karin Gimmi ; Swissair: Karl Gerstner / Barbara Junod ; SBB: Müller-Brockmann + Co / Claude Lichtenstein ; Swatch: Robert & Durrer / Claude Lichtenstein ; Fotomuseum Winterthur: Robert & Durrer, Trix Wetter, Hanna Williamson-Koller / Claude Lichtenstein ; Köln/Bonn Airport: Intégral Ruedi Baur / Ulrike Felsing -- Advertising : Creation and commerce / Barbara Junod ; Max Dalang AG Reklame / Christoph Bignens ; GGK in the sixties / Meret Ernst ; What gives a campaign cult status?: an interview with Jean Etienne Aebi and Peter Brönnimann / Barbara Junod -- Public affairs : How pop changed politics / Martin Jaeggi ; The comic poster: a Geneva phenomena / Ariel Herbez ; How theater took to the streets / Martin Jaeggi -- Type : Twentieth-century type design in Switzerland / François Rappo ; Adrian Frutiger: black and light / Roxane Jubert ; The type repertoire / François Rappo ; Corporate typefaces / Andres Janser -- Editorial design : Books of their time / Roland Früh ; From moral to oral / Roland Früh ; Das Magazin / Ruedi Widmer ; Warja Lavater / Carol Ribi -- Blurring boundaries : From advertising to relief: Max Bill / Karin Gimmi ; Centre Georges Pompidou: Visual Design Association (VDA) / Karin Gimmi ; Artistic interventions in urban space / Bettina Richter ; Things to do / Urs Lehni ; Autonomy and assignment: interviews with Ruedi Wyss, Natalie Bringolf/Kristin Irion, Tania Prill, and Manuela Pfrunder / Karin Gimmi.

Summary:

This title takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism, and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods.

ISBN:

9783037783993 (English edition ; hd. bd.)
3037783990 (English edition ; hd. bd.)

Subject:

Museum für Gestaltung Zürich
Graphic arts Switzerland History Catalogs.
Graphic design (Typography) Switzerland History Catalogs.
Arts graphiques Histoire Catalogues Suisse.
Art and Design.
Graphic arts.
Graphic design (Typography)
Gebrauchsgrafik
Plakat
Typografie
Sammlung
Switzerland.
Schweiz
1900-2014

Form/genre:

Catalogs.
catalogs (documents)
History.
Catalogues.

Added entries:

Brändle, Christian, 1969- editor.
Museum für Gestaltung Zürich, host institution.

One hundred years of Swiss graphic design

Holdings:

Location: Library main 288565
Call No.: BIB 230272
Status: Available