On the nature of media : essays in understanding media / Marshall McLuhan ; edited and introduced by Richard Cavell.

Main entry:

McLuhan, Marshall, 1911-1980, author.

Title & Author:

On the nature of media : essays in understanding media / Marshall McLuhan ; edited and introduced by Richard Cavell.

Edition:

First edition.

Publication:

Berkeley, CA : Gingko Press, Inc., 2016.
©2016

Description:

253 pages ; 23 cm

Notes:
"Essays, 1952-1978"--Book cover.
Includes bibliographical references.
Introduction -- Advertising as a magical institution (1952) -- The comics and culture (1953) -- The later Innis (1953) -- Inside the five sense sensorium (1961) -- Introduction to H.A. Innis -- The bias of communication (1964) -- Culture and technology (1966) -- Cybernation and culture (1966) -- Environment: the future of an erosion (1967) -- The future of sex (1967) -- McLuhan looks at fashion (1968) -- The man who came to listen (1970) -- Foreword to H.A. Innis -- Empire and communications (1972) -- Do books matter? (1973) -- The brain and the media (1978).

Summary:

"These essays are drawn from the most productive quarter-century of McLuhan's career (1952-1978), and demonstrate his abiding interest in the materiality of mediation, from comic books to fashion, from technology to biology. Anchoring these essays are four meditations on the work of his great predecessor, Harold Adams Innis, who first proposed the centrality of mediation to every facet of our daily lives. McLuhan took this task literally; rejecting the specialist approach of academic study, he published in mainstream magazines such as Look and Harper s Bazaar on topics such as sexuality and the fashion industry, in each case bringing to these topics insights that remain startlingly fresh. The essays offer a rare glimpse into a great mind as it works out the implications of the effects of media not only on what we know but on how we are coming to understand our being."--Provided by publisher.

ISBN:

9781584235828 (hardcover)
1584235829 (hardcover)

Subject:

Mass media.
Médias.
mass media.
Massenmedien

Form/genre:

Essay
essays.
Essays.
Essais.

Added entries:

Cavell, Richard, 1949- editor.

Holdings:

Location: Library main 295533
Call No.: BIB 241758
Status: Available

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