3 Results
Form:
books
books
Title:
Brands & desires
Brands & desires
Actions:
Price:
$32.25
(available to order)
Summary:
"It was desire that made the Rolling Stones objects of identification and turned them into a brand. Desire is the prerequisite for and the key to every form of brand-building." (from "Brands and Desires") Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product." Brands reflect individual and(...)
$32.25
(available to order)
Summary:
"It was desire that made the Rolling Stones objects of identification and turned them into a brand. Desire is the prerequisite for and the key to every form of brand-building." (from "Brands and Desires") Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product." Brands reflect individual and(...)
Title:
Brands & desires
Actions:
Price:
$32.25
(available to order)
Summary:
"It was desire that made the Rolling Stones objects of identification and turned them into a brand. Desire is the prerequisite for and the key to every form of brand-building." (from "Brands and Desires") Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product." Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands. "Brands and Desires" presents twenty-five vivid examples of the link between brands and desires.
Brands & desires
Actions:
Price:
$32.25
(available to order)
Summary:
"It was desire that made the Rolling Stones objects of identification and turned them into a brand. Desire is the prerequisite for and the key to every form of brand-building." (from "Brands and Desires") Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product." Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands. "Brands and Desires" presents twenty-five vivid examples of the link between brands and desires.
Form:
books
books
Publication:
March 2004, Ostfildern
March 2004, Ostfildern
Subject:
Graphic Design and Typography
Graphic Design and Typography
Form:
books
books
Title:
The art of branding
The art of branding
Actions:
Price:
$32.95
(available to order)
Summary:
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.
$32.95
(available to order)
Summary:
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.
Title:
The art of branding
Actions:
Price:
$32.95
(available to order)
Summary:
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.
The art of branding
Actions:
Price:
$32.95
(available to order)
Summary:
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.
Form:
books
books
Publication:
March 2004, Ostfildern
March 2004, Ostfildern
Subject:
Graphic Design and Typography
Graphic Design and Typography
Form:
books
books
Title:
Branding from A to Z
Branding from A to Z
Actions:
Price:
$24.00
(available to order)
Summary:
". . . a glimpse of the "golden arches" along the highway makes our mouth water- then we begin to understand what it is that distinguishes personalities and brand personalities from mere names or brand names." (from "Branding from A to Z") We live in a world of brands. Brands play a crucial role in business competition but have also become an important social(...)
$24.00
(available to order)
Summary:
". . . a glimpse of the "golden arches" along the highway makes our mouth water- then we begin to understand what it is that distinguishes personalities and brand personalities from mere names or brand names." (from "Branding from A to Z") We live in a world of brands. Brands play a crucial role in business competition but have also become an important social(...)
Title:
Branding from A to Z
Actions:
Price:
$24.00
(available to order)
Summary:
". . . a glimpse of the "golden arches" along the highway makes our mouth water- then we begin to understand what it is that distinguishes personalities and brand personalities from mere names or brand names." (from "Branding from A to Z") We live in a world of brands. Brands play a crucial role in business competition but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding from A to Z" is a crash course in the essence and impact of brands from A to Z.
Branding from A to Z
Actions:
Price:
$24.00
(available to order)
Summary:
". . . a glimpse of the "golden arches" along the highway makes our mouth water- then we begin to understand what it is that distinguishes personalities and brand personalities from mere names or brand names." (from "Branding from A to Z") We live in a world of brands. Brands play a crucial role in business competition but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding from A to Z" is a crash course in the essence and impact of brands from A to Z.
Form:
books
books
Publication:
March 2004, Ostfildern
March 2004, Ostfildern
Subject:
Graphic Design and Typography
Graphic Design and Typography
