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This publication sheds light on the era between 1948 and 1970, when the arrival at Milano Centrale train station not only represented a turning point in the lives of certain young Swiss graphic artists but also became a decisive moment for the history of design. Being cosmopolitan had its difficulties, but it richly rewarded many recent graduates of the famous(...)
Graphic Design and Typography
December 2006, Zürich
Poster collection 14 : Zurich-Milano
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This publication sheds light on the era between 1948 and 1970, when the arrival at Milano Centrale train station not only represented a turning point in the lives of certain young Swiss graphic artists but also became a decisive moment for the history of design. Being cosmopolitan had its difficulties, but it richly rewarded many recent graduates of the famous Kunstgewerbeschule Zürich. Supplied with a type of education that was not available in Italy at the time, Swiss graphic artists encountered an optimistic and undogmatic attitude that was inspiring and new. Italy’s path to a widely admired form of visual communication was marked by a profound transalpine dialogue and earned Milan a reputation as a city for which it was worth leaving behind one’s homeland. The publication includes such icons of the history of poster design as Max Huber and Walter Ballmer.
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December 2006, Zürich
Graphic Design and Typography
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Comix! poster collection
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Connections between the graphic language of comics and that of the poster can be identified in terms of both form and content. Even though the sequential pictorial narrative of the comic strip is condensed into an individual image appropriate to the poster's frame, the narrative approach remains comparable: humor, and a vivd overdrawing in a constant mixture of reality(...)
Graphic Design and Typography
November 2007, Zürich
Comix! poster collection
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Connections between the graphic language of comics and that of the poster can be identified in terms of both form and content. Even though the sequential pictorial narrative of the comic strip is condensed into an individual image appropriate to the poster's frame, the narrative approach remains comparable: humor, and a vivd overdrawing in a constant mixture of reality and fiction are typical features. The appropriation of specific design elements charateristic of comics for use as pictorial codes is starting to be taken for granted in contemporary posters.
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November 2007, Zürich
Graphic Design and Typography
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"Hors-Sol" is a record of poster interventions by artists in public spaces in Switzerland from 1961 to the present day. The poster is usually a medium for commercial messages, but here it is used to convey new meanings, some of which are more firmly anchored in the context of art, others explicitly aimed at advertising. These unusual intrusions are disturbing and cause(...)
Graphic Design and Typography
February 2002, Zurich
Poster collection 04 : Hors-sol, poster actions in Switzerland
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"Hors-Sol" is a record of poster interventions by artists in public spaces in Switzerland from 1961 to the present day. The poster is usually a medium for commercial messages, but here it is used to convey new meanings, some of which are more firmly anchored in the context of art, others explicitly aimed at advertising. These unusual intrusions are disturbing and cause people to reflect on the conditions in which art and PR function, the use and effect of the mass media, the occupation of public spaces, and personal roles in different contexts. In historical comparison, they function as a mirror of the time and reveal a great deal about changing social conditions. The poster campaigns that took place in the 1960s and 1980s seemed to be impressively explosive and alarmingly direct, whereas today's artistic forays into the poster as a medium are evidence that PR aesthetics and the art world are coming into line, both formally and rhetorically.
Graphic Design and Typography
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The focus is on eight graphic artists chosen to exemplify today consciously, using photography and type as their means of expression. In the posters of Michal Batory, Cyan, Werner Jeker, M/M (Paris), Gerwin Schmidt, Skolos/Wedell, Leornardo Sonnoli, and Tschumi, Kueng, it becomes clear that different visual conceptions can have different attitudes towards graphic design.
Graphic Design and Typography
June 2008, Z�rich
Poster collection photo graphics 17
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The focus is on eight graphic artists chosen to exemplify today consciously, using photography and type as their means of expression. In the posters of Michal Batory, Cyan, Werner Jeker, M/M (Paris), Gerwin Schmidt, Skolos/Wedell, Leornardo Sonnoli, and Tschumi, Kueng, it becomes clear that different visual conceptions can have different attitudes towards graphic design.
Graphic Design and Typography
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Marking the centenary of his birth, the "Poster Collection" series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Handle cigarettes. He helped these and(...)
Printed Matter
August 2016
Herbert Leupin: Poster Collection 28
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Marking the centenary of his birth, the "Poster Collection" series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Handle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist's posters and a methodology for a successful publicity strategy - and thus bridged the increasingly wide divide between art, graphic design, and advertising.
Printed Matter
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On the occasion of Nikolaus Troxler’s 75th birthday, this publication presents a selection of Troxler’s legendary jazz posters. They are juxtaposed with his political manifestos in poster form, most of which he initiated himself, and with his commissioned works, including those for the Olma agricultural fair, the Knie circus and the Geneva International Motor Show.
Niklaus Troxler: Poster collection 34
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On the occasion of Nikolaus Troxler’s 75th birthday, this publication presents a selection of Troxler’s legendary jazz posters. They are juxtaposed with his political manifestos in poster form, most of which he initiated himself, and with his commissioned works, including those for the Olma agricultural fair, the Knie circus and the Geneva International Motor Show.
Printed Matter
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Otto Baumberger (1889–1961) was one of the first Swiss “poster designers”. His original graphic creations led to a reduction bordering on abstraction, in which graphic and textual elements underwent an increasingly potent synthesis. Thus, in its variety, Baumberger’s work embodies and exemplifies the history of Swiss poster art in the first half of the twentieth century,(...)
Graphic Design and Typography
October 2008, Zürich
Poster collection 18: Otto Baumberger
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Otto Baumberger (1889–1961) was one of the first Swiss “poster designers”. His original graphic creations led to a reduction bordering on abstraction, in which graphic and textual elements underwent an increasingly potent synthesis. Thus, in its variety, Baumberger’s work embodies and exemplifies the history of Swiss poster art in the first half of the twentieth century, as the painterly artist poster gradually evolved toward graphically oriented corporate design.
Graphic Design and Typography