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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a(...)
Graphic Designers, Monographs
November 2019
Paul Rand: inspiration and process in design
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Summary:
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Graphic Designers, Monographs
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Summary:
Paul Rudolph (1918–1997) authored some of Modernism's most powerful designs and served as an influential educator while chair of Yale's School of Architecture. His early residential work in Sarasota, Florida, garnered international attention, and his later exploration of Brutalist materials and forms, most famously embodied in his Yale Art & Architecture Building (1963),(...)
Paul Rudolph: inspiration and process in architecture
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Paul Rudolph (1918–1997) authored some of Modernism's most powerful designs and served as an influential educator while chair of Yale's School of Architecture. His early residential work in Sarasota, Florida, garnered international attention, and his later exploration of Brutalist materials and forms, most famously embodied in his Yale Art & Architecture Building (1963), earned Rudolph both notoriety and acclaim. Many of the dynamic drawings included in this collection — selected from the architect's archive housed in the Library of Congress — illustrate his highly emotive hand and deft drafting skill. They include his designs for Tuskegee University Chapel, Interama, Lower Manhattan Expressway, his analysis of Mies van der Rohe's Barcelona Pavilion, and his own inventive penthouse on Beekman Place in New York City. A Rudolph interview, conducted in 1986, and a newly commissioned introductory essay provide context for the drawings.
Architecture Monographs