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Originally published in 1968, this sequel to "The Medium is the Massage" is a collage of images and text that sharply illustrates how electric technology "stimulate more discontinuity and diversity and division than the old mechanical society."
War and peace in the global village
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Originally published in 1968, this sequel to "The Medium is the Massage" is a collage of images and text that sharply illustrates how electric technology "stimulate more discontinuity and diversity and division than the old mechanical society."
Epistemology
La galaxie Gutenberg
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Analysant les effets des changements techniques sur la communication, les cultures, les sociétés et la politique depuis l’époque médiévale, McLuhan livre avec La Galaxie Gutenberg, son œuvre majeure. « Le médium est le message », résume-t-il. Une idée toujours pertinente à notre époque où triomphe une culture de l’image qui semble nous ramener à un stade pré-alphabétique,(...)
La galaxie Gutenberg
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Analysant les effets des changements techniques sur la communication, les cultures, les sociétés et la politique depuis l’époque médiévale, McLuhan livre avec La Galaxie Gutenberg, son œuvre majeure. « Le médium est le message », résume-t-il. Une idée toujours pertinente à notre époque où triomphe une culture de l’image qui semble nous ramener à un stade pré-alphabétique, rythmé par le flot ininterrompu des sentiments et des réactions immédiates.
Epistemology
From cliché to archetype
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In this publication, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco’s Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work.(...)
From cliché to archetype
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In this publication, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco’s Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.
Critical Theory
Marshall McLuhan : unbound
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The essay is for exploring; the book, for explaining. Such was McLuhan’s philosophy about these two forms. The essay is the freer form and one better suited to exploration than the longer meditation, the book. This startling new series puts the reader in the place of colleague and co-researcher. Instead of giving the reader just another collection of articles and(...)
Marshall McLuhan : unbound
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The essay is for exploring; the book, for explaining. Such was McLuhan’s philosophy about these two forms. The essay is the freer form and one better suited to exploration than the longer meditation, the book. This startling new series puts the reader in the place of colleague and co-researcher. Instead of giving the reader just another collection of articles and interviews, "McLuhan : unbound" gives you offprints of the original essays. See how the two McLuhans, the literary academic and the public media expert are really one. Some of these articles were written before the subsequent book was envisioned: they are preliminary forays into new territory. Some were written after the book and encapsulate major themes; some set out additional discoveries or matters left out of the book; some present material discovered as a result of writing the book. The McLuhan "Unbound" offprints series is not the last word in presenting McLuhan´s ideas and discoveries, but the first.
Critical Theory
Counterblast, 1954 edition
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In the same year that Wyndham Lewis published Self Condemned, Marshall McLuhan took inspiration from Lewis’s journal Blast and produced Counterblast, intended, like Self Condemned, to shake the city of Toronto out of its smugness, complacency, and spiritual torpor. This publication spirals beyond its inspiration, pinpointing the paradox of creative and destructive(...)
Counterblast, 1954 edition
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In the same year that Wyndham Lewis published Self Condemned, Marshall McLuhan took inspiration from Lewis’s journal Blast and produced Counterblast, intended, like Self Condemned, to shake the city of Toronto out of its smugness, complacency, and spiritual torpor. This publication spirals beyond its inspiration, pinpointing the paradox of creative and destructive changes issuing from the same social forces, as Lewis had noted, but at the same time revealing the origins of McLuhan’s cultural probes, the basis of the model for media analysis that would find full expression in his writings through more than thirty years following the appearance of Counterblast.
Critical Theory
books
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This is the devastating book which first established Marshall McLuhan’s reputation as the foremost critic of modern mass communications. The Mechanical Bride is vintage McLuhan — so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell(...)
The mechanical bride: folklore of industrial man
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This is the devastating book which first established Marshall McLuhan’s reputation as the foremost critic of modern mass communications. The Mechanical Bride is vintage McLuhan — so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we’re happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.
books
January 2005
Critical Theory
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The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media.
The medium is the massage: an inventory of effects
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The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media.
Critical Theory
$32.95
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The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. The edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture.
Marshall McLuhan: The Gutenberg galaxy
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The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. The edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture.
Critical Theory