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Summary:
«Design is the manipulation of form and content... Content is the idea, or subjects matter. Form is what you do with this idea. How do I deal with it? Do I use color? Do I use black and white? Do I make it big? Do I make it small? Do I make it three-dimensional or two-dimensional? Do I use trendy stuff, or do I use Bodoni or do I use Baskerville? These are all the(...)
Paul Rand Conversations with students
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$21.95
(available to order)
Summary:
«Design is the manipulation of form and content... Content is the idea, or subjects matter. Form is what you do with this idea. How do I deal with it? Do I use color? Do I use black and white? Do I make it big? Do I make it small? Do I make it three-dimensional or two-dimensional? Do I use trendy stuff, or do I use Bodoni or do I use Baskerville? These are all the questions you ask. This is part of the manipulative aspect of design.»
Graphic Designers, Monographs