• C.G. Rosenberg (photographer)
• Sigurd Lewerentz (architect)
• Erik Gunnar Asplund (exhibition designer)
• Erik Gunnar Asplund (architect)
• Sigurd Lewerentz (designer)
• Erik Gunnar Asplund (archive creator)

Worm's-eye view of the base of the advertising mast at the Stockholm Exhibition of 1930 showing a clock and neon lettering designed by Sigurd Lewerentz, Stockholm

1930

Gelatin silver print

comp.: 39.8 x 30.0 cm

PH1988:0145

• exterior view
• worm's-eye view

imprinted - in the image, u.c. to c.: "L / DE / 4 STORA [characters vertical] / UJ / AA / Hela / Särden / HUSMODERN / LÄKEROL / Röda Sigillets / [illeg.] / RADIO PHILIPS [characters vertical] / LAMPOR / ARMATUR / MAZETTI " [on advertising mast]; and l.c. to l.r.: "BESOK BRUNKEBERGSMAGASINET PHILIPS" [on building façade] inscribed, dated and numbered - by an unknown hands, in pen and black ink, on the print, l.l.: "C.G. Rosenberg 1930"; and in graphite, on the print, l.r.: "28" [circled] inscribed - by an unknown hand, in graphite, on the print, verso, u.l.: "6."; u.r.: "2163" [possibly neg. no.]; l.l.: "GA84.234"; and in pen and black ink, l.r.: "Gehört zu: Arkitekt Hans Asplund / Birger Jarlsgatan 44 / Stockholm Ö, Schweden / Belongs to:" [inscribed sideways within a rectangle]

Stockholm Suède

• architecture
• architecture temporaire
• design d'exposition

• base (object component)
• clock
• neon lettering (layout features)

© Estate of C.G. Rosenberg