Titre et auteur:

Dynaform + cube : Architektur als Markenkommunikation = Architecture as brand communication / herausgegeben von Gernot Brauer.

Publication:

Basel ; Boston : Birkhäuser, ©2002.

Description:

240 pages : illustrations (some color) ; 29 cm

Notes:
Covers extend to form two additional leaves.
Includes bibliographical references (page 239).
Preface / Gernot Brauer -- Sexy architecture as a means of communication : innovative developments at the turn of the century / Peter Cachola Schmal -- Conveying dynamism : architecture in the service of brand communication / Thomas Giuliani and Timm Kehler -- The power of symbols : brand leadership through visual design / Jörg Zintzmeyer and Reinhard Binder -- The principle of dynamism in building design : how the BMW Group presents its brands / Michael Lerch -- Form follows force : The form finding process for the dynaform / Bernhard Franken -- Turning free forms into feasible structures : structural engineering in digital workflow / Klaus Bollinger, Bernd Heidlindemann, Harald Kloft, Matthias Michel, and Matthias Stracke -- Precision in virtual space : the planning of a steel construction in 3D / Ulrich and Tilman Elsner -- Contemporary filigree spatial structures : a global challenge / Gerhard Seele -- The membrane of the dynaform : why it is superior to other converings / Hubert Reiter -- Membrane engineering : why form and construction are co-dependent / Viktor Wilhelm -- The expected unexpected : the dynaform's technical systems / Michael Kuehn -- The designing of a space to excite the senses : creating exposition booths as physical and emotional experiences / Dieter Brunssen -- Functions everyone understands : exhibits translate electronic secrets into comprehensible mechanics / Richard Penkert -- Unforgettable images : the role of film in the communications mix of trade fair presentations / Siegfried Steiner -- Continuity and innovation : the MINI : how to revitalise a brand legend and give it prominence through architecture / Ingo Reckhorn -- Just a black cube? : communicative architecture in unobtrusive buildings / Nicol Puchner -- It never fails to surprise : how trade fair visitors react to communicative architecture / Michael Kirchberger.
German and English.

ISBN:

3764366567
9783764366568

Sujet:

Bayerische Motoren Werke.
Internationale Automobil-Ausstellung.
Internationale Automobil-Ausstellung Buildings.
Communication in architecture Germany Frankfurt am Main.
Exhibition buildings Germany Frankfurt am Main.
Buildings, Temporary Germany Frankfurt am Main.
Communication en architecture Allemagne Francfort-sur-le-Main.
Expositions Constructions Allemagne Francfort-sur-le-Main.
Constructions provisoires Allemagne Francfort-sur-le-Main.
Buildings, Temporary
Communication in architecture
Exhibition buildings
Architektur
Ausstellungsbau
Automobilausstellung
Corporate Design
Industriebau
Markenimage
Marketing
Messebau
Personenkraftwagen
Visuelle Kommunikation
Ausstellungsbau Personenkraftwagen Markenimage Aufsatzsammlung.
Personenkraftwagen Markenimage Ausstellungsbau Aufsatzsammlung.
Markenimage Personenkraftwagen Ausstellungsbau Aufsatzsammlung.
Germany Frankfurt am Main
Frankfurt am Main

Vedettes secondaires:

Brauer, Gernot.

Architektur als Markenkommunikation
Architecture as brand communication
Dynaform plus cube
Dynaform+cube

Exemplaires:

Localisation: Bibliothèque main 223517
Cote: NA6750.F7 D9 2002
Statut: Disponible