Martin, Reinhold, 1964-

The organizational complex : architecture, media, and corporate space / Reinhold Martin.

Cambridge, Mass. : MIT Press, ©2003.

xix, 304 pages : illustrations ; 24 cm

"The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape." "In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image - of the corporation as a flexible, integrated system - is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively."--Jacket.

0262134268
9780262134262

Saarinen, Eero, (1910-1961)
Architecture and society United States History 20th century.
Commercial buildings United States.
Commercial buildings Communication systems.
Corporate image United States.
Architecture et société États-Unis Histoire 20e siècle.
Immeubles commerciaux États-Unis.
Immeubles commerciaux Systèmes de communication.
Entreprises Image États-Unis.
Architecture and society
Commercial buildings
Corporate image
Verwaltungsbau
Corporate Design
Architecture and society United States 20th century.
Immeubles commerciaux États-Unis 20e siècle.
Immeubles de bureaux États-Unis 20e siècle.
United States
USA

History

Localisation: Bibliothèque main 228532
Cote: NA6232 .M3 2003
Statut: Disponible