Entrée principale:

Gudis, Catherine.

Titre et auteur:

Buyways : billboards, automobiles, and the American landscape / Catherine Gudis.

Publication:

New York : Routledge, 2004.

Description:

viii, 333 pages : illustrations (some color) ; 25 cm.

Série(s):

Cultural spaces series

Notes:
Includes bibliographical references (pages 303-318) and index.
Before the car -- Producing a landscape of signs -- A nation on wheels -- The culture of mobility -- Producing mobile audiences and corridors of consumption -- The aesthetics of speed and the powers of "picturization" -- Modern art and advertising -- Distributing traffic and trade: decentralization and the birth of the strip -- Visualizing distribution -- The consolidation and growth of national advertising -- Traffic and trade: "buying power in motion" -- An architecture of mobility -- The strip -- "The billboard war": scenic sisters and the business of highway beautification -- "The billboard war" -- When separate spheres collide -- The pastoral view -- "Billboard barons" -- Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.

Résumé:

Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.

Ressources:
Table of contents
Table of contents
Publisher description
Table of contents.

ISBN:

0415934540 (alk. paper)
9780415934541 (alk. paper)
0415934559 (pbk. ; alk. paper)
9780415934558 (pbk. ; alk. paper)
9780203494639
0203494636

Sujet:

Advertising, Outdoor United States History 20th century.
Billboards United States History 20th century.
Consumption (Economics) United States History 20th century.
Automobile travel United States History 20th century.
Publicité extérieure États-Unis Histoire 20e siècle.
Panneaux d'affichage États-Unis Histoire 20e siècle.
Société de consommation États-Unis Histoire 20e siècle.
Voyages en automobile États-Unis Histoire 20e siècle.
Advertising, Outdoor.
Automobile travel.
Billboards.
Consumption (Economics)
Kraftfahrzeugreise
Verbraucherverhalten
Werbung
Reclameborden.
Consumptie.
Wegverkeer.
20e siècle.
Histoire.
Consommation.
Voyage en automobile.
Panneau d'affichage.
Publicité commerciale.
Enseigne extérieure.
Affichage commercial.
Publicité extérieure.
United States.
USA
États-Unis.

Classification/genre:

History.

Vedettes secondaires:

Cultural spaces series.

Exemplaires:

Localisation: Bibliothèque main 241905
Cote: HF5843 .G84 2004
Exemplaire: pbk.
Statut: Disponible