McCracken, Grant, 1951-

Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas / Grant McCracken.

Boston, Mass. : Harvard Business Press, ©2012.

291 pages : illustrations ; 22 cm

Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.

9781422143292 (alk. paper)
1422143295 (alk. paper)

Management Social aspects.
Popular culture Economic aspects.
Technological innovations.
Creative thinking.
New products.
Diffusion of innovations.
Gestion Aspect social.
Culture populaire Aspect économique.
Innovations.
Innovations Diffusion.

Localisation: Bibliothèque main 278698
Cote: BIB 214318
Statut: Disponible