Karwińska, Ilona.

Polish Cold War neon / Ilona Karwińska.

1st ed.

Brooklyn, NY : Mark Batty ; London : Thames & Hudson [distributor], ©2011.

1 volume : chiefly illustrations (chiefly color) ; 24 x 29 cm

Karwińska gathers together photographs taken over more than five years all over Poland, documenting what remains of a once extravagant plan to neonize the entire country during the 1960s, 70s and 80s. The neon signs installed in Polish cities in the 1960s and 1970s were part of the international attempts to reconcile socialism and consumerism. Conferences in Czechoslovakia in 1957 and in the Soviet Union in 1958 set out to define a new kind of progressive advertising that would raise the tastes of consumers and rationalise their needs.

9781935613350 (hbk.)
1935613359 (hbk.)

Neon signs Poland Pictorial works.
Neon signs Poland History 20th century.
Enseignes lumineuses Pologne Ouvrages illustrés.
Enseignes lumineuses Pologne Histoire 20e siècle.
Neon signs.
Leuchtwerbung
Beschriftung
Poland.
Polen

History.
Pictorial works.

Localisation: Bibliothèque main 282046
Cote: BIB 219186
Statut: Disponible