Giucci, Guillermo, 1954-

The cultural life of the automobile : roads to modernity / Guillermo Giucci ; translated by Anne Mayagoitia and Debra Nagao.

1st University of Texas Press ed.

Austin : University of Texas Press, Teresa Lozano Long Institute of Latin American Studies, 2012.

xix, 238 pages, 12 unnumbered pages of plates : illustrations ; 24 cm.

LLILAS translations from Latin America series

"From its invention in Europe at the end of the nineteenth century, the automobile crisscrossed the world, completely took over the cities, and became a feature of daily life. Considered basic to the American lifestyle, the car reflected individualism, pragmatism, comfort, and above all, modernity. In Latin America, it served as a symbol of distinction, similar to jewelry or fine clothing. In The Cultural Life of the Automobile, Guillermo Giucci focuses on the automobile as an instrument of social change through its 'kinetic modernity' and as an embodiment of the tremendous social impact of technology on cultural life. Material culture--how certain objects generate a wide array of cultural responses--has been the focus of much scholarly discussion in recent years. The automobile wrought major changes and inspired images in language, literature, and popular culture. Focusing primarily on Latin America but also covering the United States, Europe, Asia, and Africa, Giucci examines how the automobile was variously adapted by different cultures and how its use shaped and changed social and economic relationships within them. At the same time, he shows how the 'automobilization' of society became an essential support for the development of modern individualism, and the automobile its clearest material manifestation."--Page 4 of cover.

9780292728721 (alk. paper)
0292728727 (alk. paper)
9780292737846
029273784X
(ebook)
9780292743595
0292743599

Automobiles Social aspects.
Automobiles History.
Automobiles Social aspects United States.
Automobiles United States History.
Automobiles Aspect social.
Automobiles Aspect social États-Unis.
Automobiles.
Personenkraftwagen
Massenkultur
Kraftwagen
Kultur
Bilar sociala aspekter.
Bilar historia.
United States.

History.

LLILAS Translations from Latin America series.

Localisation: Bibliothèque main 279294
Cote: HE5611 .G58 2012
Statut: Disponible