Crouwel - van Toorn. English.

The debate : the legendary contest of two giants of graphic design / Wim Crouwel, Jan Van Toorn ; foreword by Rick Poynor ; essays by Frederike Huygen and Dingenus Van De Vrie.

First American edition.

New York : The Monacelli Press, [2015]
©2015

174 pages : color illustrations ; 18 cm

"The first English translation of a famous 1972 debate between Dutch graphic designers Wim Crouwel and Jan van Toorn, a public clash of subjectivity versus objectivity at Amsterdam's Museum Fodor that helped set the stage for bold philosophical showdowns to come in design culture. Held in response to an exhibition of Van Toorn's work at Stedelijk Museum, including student posters protesting the Vietnam War--in an era of youth culture and increasing resistance to authority, capitalism, and the power of media--the stakes were aesthetic, ethical, and politically charged. Crouwel defended his approach of neutrality and austere rationalism, attention to typography and worksmanship, and professionalism in service of the client's message. Van Toorn argued for his use of chaos, collage, and photographs of everyday life; that a designer's ideas, personality, and political commitments are integral to the work. Dialogue on The Debate has reverberated in graphic design circles for the four decades since, and it is often referenced in modern design criticism as a key marker for the philosophical positions that continue to define the profession. The first English transcript of this key event in design history will allow a contemporary audience to discover the ongoing relevance of The Debate in an increasingly complex visual culture."--The publisher's description.

9781580934121 (hardback)
1580934129 (hardback)

Crouwel, Wim 1928-2019
Toorn, Jan van 1932-
Graphic arts.
Arts graphiques.
DESIGN History & Criticism.
DESIGN Graphic Arts General.
Gebrauchsgrafik
Streitgespräch
Visuelle Kommunikation
Werbegrafik

Crouwel, Wim, author.
Toorn, Jan van, 1932-2020, author.
Poynor, Rick, author of afterword, colophon, etc.
Huygen, Frederique, contributor.
Vrie, Dingenus van de, contributor.
Crouwel, Wim
Toorn, Jan van, 1932-
Huygen, Frederique writer of added commentary.
Vrie, Dingenus van de, writer of added commentary.
Brouwers, Ton, translator.

Localisation: Bibliothèque main y 289218
Cote: BIB 231504
Statut: Disponible