$41.95
(disponible en magasin)
Résumé:
"Hors-Sol" is a record of poster interventions by artists in public spaces in Switzerland from 1961 to the present day. The poster is usually a medium for commercial messages, but here it is used to convey new meanings, some of which are more firmly anchored in the context of art, others explicitly aimed at advertising. These unusual intrusions are disturbing and cause(...)
février 2002, Zurich
Poster collection 04 : Hors-sol, poster actions in Switzerland
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Prix:
$41.95
(disponible en magasin)
Résumé:
"Hors-Sol" is a record of poster interventions by artists in public spaces in Switzerland from 1961 to the present day. The poster is usually a medium for commercial messages, but here it is used to convey new meanings, some of which are more firmly anchored in the context of art, others explicitly aimed at advertising. These unusual intrusions are disturbing and cause people to reflect on the conditions in which art and PR function, the use and effect of the mass media, the occupation of public spaces, and personal roles in different contexts. In historical comparison, they function as a mirror of the time and reveal a great deal about changing social conditions. The poster campaigns that took place in the 1960s and 1980s seemed to be impressively explosive and alarmingly direct, whereas today's artistic forays into the poster as a medium are evidence that PR aesthetics and the art world are coming into line, both formally and rhetorically.