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Résumé:
For many Americans at the turn of the twentieth century and into the 1920s, the city of New York conjured dark images of crime, poverty, and the desperation of crowded immigrants. In How New York Became American, 1890--1924 Angela Blake explores how advertising professionals and savvy business leaders "reinvented" the city, creating a brand image of New York that(...)
How New York became american 1890-1924
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$33.25
(disponible sur commande)
Résumé:
For many Americans at the turn of the twentieth century and into the 1920s, the city of New York conjured dark images of crime, poverty, and the desperation of crowded immigrants. In How New York Became American, 1890--1924 Angela Blake explores how advertising professionals and savvy business leaders "reinvented" the city, creating a brand image of New York that capitalized on the trend toward pleasure travel. Blake examines the ways in which these early boosters built on the attention drawn to the city and its exotic populations to craft an image of New York City as America writ urban -- a place where the arts flourished, diverse peoples lived together boisterously but peacefully, and where one could enjoy a visit.
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