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Résumé:
As displayed in tourism posters, chocolate wrappers, milk cartons, wristwatches, and banknotes, the Swiss image-world reflects the Zeitgeist, disclosing projections and yearnings found throughout society. This publication brings together exemplary advertisements dating from 1900 to the present to form a stimulating visual dialogue.
Poster Collection 21: Paradise Switzerland
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As displayed in tourism posters, chocolate wrappers, milk cartons, wristwatches, and banknotes, the Swiss image-world reflects the Zeitgeist, disclosing projections and yearnings found throughout society. This publication brings together exemplary advertisements dating from 1900 to the present to form a stimulating visual dialogue.
Arts graphiques imprimés
Freitag: out of the bag
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Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Inspired by the cheerfully colored trucks rumbling along the highway that crossed the city of Zurich just in front of their apartment, they cut a messenger bag out of an old truck tarpaulin. The shoulder strap was fashioned from used car seatbelts, while an old(...)
Freitag: out of the bag
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Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Inspired by the cheerfully colored trucks rumbling along the highway that crossed the city of Zurich just in front of their apartment, they cut a messenger bag out of an old truck tarpaulin. The shoulder strap was fashioned from used car seatbelts, while an old bicycle inner tube provided the edging. Freitag bags soon became fashionable and the Freitag company now employs more than 120 people. The publication uses the example of Freitag to show that design does not end with the product. The history, products, manufacture, organization, distribution, marketing, and reception are explained, commented upon, and presented in often surprising ways. On the occasion of an exhibition dedicated to the Freitag story at Museum of Design Zurich, Lars Muller Publishers will publish a generously illustrated paperback book that includes interviews, documentation, and essays on the Freitag concept and its history.
Design industriel
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This publication casts light on the spectrum of the script poster, using consistent reduction to type and without any illustrative or geometrical elements. The script poster enjoyed its first heyday around 1915, with the discovery of the letter as a design element. Starting with examples influenced b the Bauhaus and its successors, the series continues to the present day.(...)
Poster collection 22: Letters only
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This publication casts light on the spectrum of the script poster, using consistent reduction to type and without any illustrative or geometrical elements. The script poster enjoyed its first heyday around 1915, with the discovery of the letter as a design element. Starting with examples influenced b the Bauhaus and its successors, the series continues to the present day. Technical developments in the spheres of design and printing also influence visual expression.
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The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects—butter, a sewing machine, or shoes—are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with(...)
Poster collection 24: the magic of things
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The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects—butter, a sewing machine, or shoes—are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhauser, or Otto Baumberger. As consumer society developed, however, the exclusive focus on the product and the brand name was no longer enough—in advertising, the feelings associated with the object as it related to life grew increasingly important. Today it is in the cultural poster that the magical depiction of things is experiencing a kind of renaissance.
Arts graphiques imprimés
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Posters circulated in Japan simultaneously with the country's swift reconstruction and economic revival after the Second World War. If the first generation of poster designers was mostly guided by western modernism, searching for a universal and functional way of communication, the following generations from the 1970s onwards increasingly drew on their own pictorial(...)
Poster collection 26: Japan-Nippon
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Posters circulated in Japan simultaneously with the country's swift reconstruction and economic revival after the Second World War. If the first generation of poster designers was mostly guided by western modernism, searching for a universal and functional way of communication, the following generations from the 1970s onwards increasingly drew on their own pictorial tradition and maintained marked individual approaches. This was not least a reaction to the west's fascination with a poster culture with very different parameters and arguments. Until today, the Japanese poster functions most notably as a highly aesthetic image advertisement and indoor medium, presupposing the conception of the designer as an artist.
Arts graphiques imprimés