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Le livre pour réussir vos créations typographiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les principes majeurs de la création typographique. Choix des polices, lettrage manuel, références historiques, jeux sur les capitales et les bas de casse... sont ainsi mis à l'honneur. Traversant les pays et(...)
septembre 2016
Le livre pour réussir vos créations typographiques
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Le livre pour réussir vos créations typographiques est une introduction claire à la discipline. A travers l'étude de 50 créations iconiques, les auteurs présentent les principes majeurs de la création typographique. Choix des polices, lettrage manuel, références historiques, jeux sur les capitales et les bas de casse... sont ainsi mis à l'honneur. Traversant les pays et les époques, cet ouvrage met en valeur les règles indispensables, les techniques audacieuses et les petits détails qui font d'une création typographique une image forte et mémorable.
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Long before the internet and its vast stores of information in digital form, information in analog form needed to be organized so that it was legible and accessible. One designer who revolutionized the presentation of printed information was modernist pioneer Ladislav Sutnar (1897–1976). In 1950, Sutnar and architect K. Lonberg-Holm published Catalog Design Progress, a(...)
octobre 2022
Catalog design progress: Advancing standards in visual communication
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Long before the internet and its vast stores of information in digital form, information in analog form needed to be organized so that it was legible and accessible. One designer who revolutionized the presentation of printed information was modernist pioneer Ladislav Sutnar (1897–1976). In 1950, Sutnar and architect K. Lonberg-Holm published Catalog Design Progress, a guide to modernizing the design of printed materials through typographic simplicity, compositional ingenuity, and navigational devices that signal the logical flow of information. This meticulously created facsimile of the original book illustrates and enacts Sutnar's ideas, making clear their continuing influence on graphic design.
Type tells tales
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Stretching the boundaries of typographic expression, Type Tells Tales is a sensational showcase of type that is integral to the message it conveys, with the capacity to emote, engage, and guide the reader from one thought to the next. Navigating the far reaches of graphic design, Steven Heller and Gail Anderson reveal how type can render a particular voice or multiple(...)
Type tells tales
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Stretching the boundaries of typographic expression, Type Tells Tales is a sensational showcase of type that is integral to the message it conveys, with the capacity to emote, engage, and guide the reader from one thought to the next. Navigating the far reaches of graphic design, Steven Heller and Gail Anderson reveal how type can render a particular voice or multiple conversations, how letters in various shapes and sizes can guide the eye through dense information, and how type can become both content and illustration, as letters take the form of people, animals, cars, or planes. The book’s 332 illustrations – including 290 in color – feature historical examples by F. T. Marinetti, Bruno Munari, and Francis Picabia, among others, as well as by contemporary designers such as Richard Eckersley, John Hendrix, Maira Kalman, and Corita Kent.
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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar(...)
octobre 2017
The moderns: midcentury American graphic design
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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
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Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further(...)
IBM: graphic design guide 1969-1987
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Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.
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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a(...)
novembre 2019
Paul Rand: inspiration and process in design
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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
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Flèches, volutes, arabesques, sphères, diagonales et parallèles, verticales et horizontales, mots, lettres, formes et images : les logos sont omniprésents au sein de la création graphique. Ils représentent des idées, des concepts et, bien évidemment, des objets. Les cinquante logos présentés par les auteurs de ce livre sont autant d'exemples de bonnes idées au service de(...)
septembre 2019
Le livre pour réussir vos logos
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Flèches, volutes, arabesques, sphères, diagonales et parallèles, verticales et horizontales, mots, lettres, formes et images : les logos sont omniprésents au sein de la création graphique. Ils représentent des idées, des concepts et, bien évidemment, des objets. Les cinquante logos présentés par les auteurs de ce livre sont autant d'exemples de bonnes idées au service de la représentation, de la réputation et de l'identification.
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After completing an apprenticeship in lithography, Armin Hofmann (born 1920) began teaching his own typographic principles at the Basel School of Design in 1947. He and his collegues who contributed to the development of Swiss international Style, advocated a belief in absolute and universal graphic expres-sion. Hofmann has also taught at Yale and the Philadelphia Museum(...)
Poster collection 07 : Armin Hofmann
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After completing an apprenticeship in lithography, Armin Hofmann (born 1920) began teaching his own typographic principles at the Basel School of Design in 1947. He and his collegues who contributed to the development of Swiss international Style, advocated a belief in absolute and universal graphic expres-sion. Hofmann has also taught at Yale and the Philadelphia Museum School of the Arts. In 1965 he wrote the «Graphic Design Manual», which is regarded as a fundamental work in the field of modern graphic design and art. "Poster Collection 07" gathers the most important posters of Armin Hofmann, and shows them – corresponding to his fundamental importance as a graphic design teacher – in a context with works from his most famous students, who continued his methods, as there are Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer, Gérard Ifert and others.
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"Graphic style" is an overview of graphic design styles from the industrial era onward. The authors gives an appreciatopn of every significant trend from Art Nouveau to Neo-Modern. Now, in an expanded edition with over 700 illustrations.
mars 2001, New York
Graphic style from Victorian to digital - new edition
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"Graphic style" is an overview of graphic design styles from the industrial era onward. The authors gives an appreciatopn of every significant trend from Art Nouveau to Neo-Modern. Now, in an expanded edition with over 700 illustrations.
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This collection of essays assembles some of critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss contemporary themes as the rise and fall of the dot.coms and its influence on salary(...)
août 2002, New York
Looking closer 4 : critical writtings on graphic design
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This collection of essays assembles some of critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss contemporary themes as the rise and fall of the dot.coms and its influence on salary expectations, the ongoing controversy over the "First things first manifesto", the call for greater responsibility in the design profession, and the antibranding protests that ignited demonstrations during recent World Trade Organization meetings.